Business Program Schedule Business Track: These programs are targeted to owners and managers covering a wide variety of topics. Technology Track: This track is targeted to Service Managers, Service Personnel and anyone interested in “technical” programs. Motor Fuel/C-Store Track: The programs in this track are sponsored by EEE Business Partner CITGO Petroleum and are open to all convention attendees. Women in Energy Track: These programs are part of a special two day event targeted to women in the industry. Monday Pathway to an Effective Marketing Strategy 10:00am - 11:00am, Red Carpet Room Hear about marketing strategies and tactics you can use to grow your business. We’ll share case studies of six companies that have been leveraging these strategies successfully. This session will review Business to Business (B2B) and Business to Consumer (B2C) marketing tactics and materials for a wide range of energies— propane, biodiesel, heating oil, natural gas, and electricity—as well as HVAC and related services. Aubrey Bauman Kreider, AMERIgreen Financial Analysis—How to Develop a Service Budget 10:00am - 2:30pm (4 hour class) Sun Valley Room This two-part course is designed for the Service Manager or Supervisor who would like to develop a better understanding of the budgeting process. Part One: Why work with a budget? How do I start? What can be gained by planning the year in advance? What information will I need and how do I get it? What are the controllable expenses? What role do I play in increasing revenue? Part Two: Evaluating the status quo. What is a baseline budget? How much work do we expect to do? How much staff do I need? How can I reduce expenses? How can I help increase revenues? How do I evaluate results? What are realistic goals to set for Service profitability? Joe Vassallo, Oilheat Associates 26 NORA Air Flow Certification Earn NATE and NORA CEU’s 10:00am - 4:00pm, Kona Room Designed for the experienced technician. This session explores: Static Pressure, Fans and Air Flow, ECM Motors, Fan Laws, Air Distributing Systems, Troubleshooting, System Startup & Air Balancing, Testing Heat Exchangers for leakage and IAQ. Ralph Adams, Parker Fuel Co. The Owner Wants to Add Propane— What’s Next? 11:00am - 3:00pm, Cancun Room Your boss tells you that he or she is adding propane to the services the company provides and you are responsible for getting your staff up to speed with this transition. You will learn: • Best Practices—with a focus on safety • Equipment and Supplies needed – Steel, Vehicles (unique to propane), • Compliances • Financial Nut—what are anticipated margins? Dave Newman, Propane Trainer for Own the Classroom Sponsor, FW Webb The Excitement Behind Online Fuel Sales …How Online Fuel Sales Crushed the Warm Winter with 30+% Gallon Growth 11:15am - 12:15pm, Bravo Room OK, it was a tough heating season! However, companies who are using e-commerce to attract and service a new breed of energy consumer actually grew their gallons and margins significantly! On- continues on following page
EEE 16 Guide
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