Shining Almost 56 million aerosol sun care products were filled in
the U.S. in 2016, according to the Household & Consumer
Products Association (HCPA). Most of these were in
aluminum containers.
In a little over 50 years, the sun protection industry has evolved
in both the level and type of protection and the aesthetic properties
of the products, driven by consumer needs and technological
advances, such as new delivery systems (think aerosols). According
to Maria Coronado Robles, Ingredients Analyst at market research
provider Euromonitor International, this has allowed companies to
provide consumers with more attractive products that protect from
a wide range of environmental and technological stressors, from sun
radiation to air and light pollution.
Growing consumer and industry interest in multi-functional
products is driving demand for ingredients that can serve multiple
functions in their formulations. In fact, according to a Euromonitor
beauty survey, the use of multifunctional ingredients is among the
top 10 reasons to purchase sunscreens or dedicated sun protection
products worldwide.
Blending multifunctional actives with multiple claims is an
increasingly appealing option that also fits the “clean label” trend.
It enables manufacturers to use fewer ingredients that ultimately have
a positive impact on the manufacturing process and the price of the
product. In addition, this makes it easier for consumers to understand
what is in their products.
Sun Care that offers multiple properties is especially appealing to
the youngest generations of consumers for whom pricing plays an
extremely important role. Consumers that belong to Generation Z
(born from the mid-1990s to the early 2000s), and especially those who
live in developing countries, are more likely to purchase sun protection
products with multifunctional ingredients than those living in
developed countries. These consumers with lower incomes own fewer
products and thus want effective and cost-effective formulations with
multifunctional ingredients that provide all-in-one integrated solution,
according to Euromonitor.
Sunscreen simplifies while multi-tasking
As consumers increasingly want sun care products that go beyond simple
UV protection, there is a growing need for multifunctional ingredients
and simpler formulations, said Robles. Suppliers are developing
different ingredients in the formulation, from UV, light and pollution
protection to anti-aging, skin conditioning and benefiting agents.
14 Spray May 2018