May 2018 SPRAY 33
strong. Given the winner-take-all dynamics of platform markets,
there is a significant advantage in getting your network to critical
mass first. Laggards in platform innovation will be forced to spend
large amounts of capital to catch up. For distributors, transitioning
to a platform business model will not be easy, but if offers
them the chance to gain significant market share while improving
their valuation multiples. The overall takeaway is don’t bother
entering eCommerce unless you are going in as a platform.
Joe Bowen, VP of Sales & Marketing, Aeropres,
presented Why we do what we do! Aerosols
provide a multitude of benefits, including
controlled application, ease of use, lengthy
product stability, portability, safety and speed.
The cans don’t break or shatter, are leak-proof,
have a long shelf life and their targeted stream
reduces waste. Aerosol products reach both
large and small spaces effectively, offer continuous spray, access
hard-to-reach places, don’t spill and the product goes exactly
where the consumer wants it.
Bowen asked Summit attendees why they did what they did and
the consensus was that it was about helping people (spray paint,
lubricants), making consumers’ lives better (hair spray, cooking
spray, room spray, anti-itch treatments, flea and tick sprays for
pets) and public safety (insect repellents, tire inflators, asthma
inhalers and sunscreen).
According to data from the Consumer Product Safety Commission,
in 2016, aerosol products caused 5,557 visits to emergency
rooms in the U.S., an incident rate of 0.00012%. Of those visits,
66.3% of the incidents (3,684) were substance-abuse related.
Compared to other products, such as baby strollers, this is an extremely
low number. There is 35 years worth of aerosol safety data
and annual updates available to all NAA
members through the Consumer Aerosol
Products Council (CAPCO).
Gurusamy Manivannan, PLZ Aeroscience
Corp., presented The Future of Filling. There
has been much growth in the aerosol sector
in the last 30 years, with containers made of
varying materials (steel/aluminum/plastic)
with improved finishes and consistencies.
Enhancements have included new coatings technology (powder
coating, millage control and BPA-free) and components technology
(360° continuous spray, metered valves, pressure relief bottoms
and barrier packaging).
Sustainability and recycling initiatives now focus on environmental
concerns. For example, alternate aerosol containers, such
as Unilever’s compressed technology, reengineered sprays with
reduced gas and less packaging, which has saved 800 tonnes of
aluminum and 7,000 tonnes of CO2.
In the future, products and delivery systems should meet the
growing demand for environmental awareness, both from consumers
and regulators. There will be vertical and
horizontal growth opportunities and continuing
breakthrough technologies.
Julie Froelicher, The Procter & Gamble Co.,
presented Ingredient Disclosure for Cleaning Products—
something that resulted from increasing
consumer and occupational customer demand.
There are emerging requirements in other states
besides California, in addition to retailer chemical
management policies; companies now compete in the transparency
space.
The California SB258 (Cleaning Product Right to Know Act of
2017) is a culmination of 10 years of legislative attempts in California.
Senator Ricardo Lara’s bill was supported by the Natural
Resources Defense Council, the Environmental Working Group,
Breast Cancer Prevention Partners and Women’s Voices for the
Earth, as well as domestic workers and organized labor groups.
The original bill was completely unworkable, but after six
months of negotiations, the team reached an actionable compromise—
a mix of on-pack and online disclosure requirements.
Designated products subject to disclosure include air care, automotive,
general cleaning and polish or floor maintenance products
used primarily for janitorial, domestic or institutional cleaning
purposes. These products are sold in California and exclude food,
drugs, cosmetics, articles and trial samples not packaged for individual
sale. FIFRA (The Federal Insecticide, Fungicide & Rodenticide
Act) products are limited to online disclosure.
Online disclosure must appear within five clicks of the URL
listed on the product label on a brand-specific website. Online
fragrance disclosure is required above 100ppm (unless confidential
business information CBI is claimed).
Non-governmental organizations (NGOs) acknowledging the
need for CBI was a major turning point in negotiations. Product
manufacturers may claim CBI for any ingredient or combination of ingredients
if on the Confidential TSCA Inventory or if manufacturers
or suppliers deem it confidential under the Uniform Trade Secrets
Act. Manufacturers must maintain CBI justification on file and
provide it only upon request from the California Attorney General.
The deadline for online disclosure is 1/1/2020 and 1/1/2021 for
on-pack disclosure.
As of 2018, there are several state ingredient communication
bills in the works, including Maryland HB1080 and New York
Regulatory Guidance of online ingredient communication. Many
trade associations are discussing the potential of the Federal Labeling
Legislation.
Compliance with California will meet the intent of Walmart’s
Chemical Policy for Consumables on-pack labeling requirements.
Walmart expected suppliers to begin on-pack ingredient disclosure
as of 1/1/2018 with new and refreshed labels. Spray
Keynote speaker was
Matt Luhn, who presented
The Best Story Wins!
The Most Powerful Tool
in Entertainment &
Business is a Great Story
. His message tied in
directly with CAPCO’s
Make More Magic campaign.
Luhn has over 25
years experience creating
stories and characters
for entities such as Pixar
Animation Studios and
The Simpsons TV show.
Bowen
Manivannan
Froelicher
Roger Vanderlaan,
Shield Packaging of
CA (right) presents
Mark Rivers of
Aeropres with a
special award for
running the audiovisual
equipment for
the duration of the
Aerosol Summit, as
well as for numerous
other aerosol events
over the years.