Commentary
Every Spring, as I prepare for SPRAY’s annual sun care feature, I wonder what the
next big trends will be. Since the launch of aerosol sunscreen in the earlier part
of this century, there have been numerous variations on the theme: dry sprays,
whipped sprays, special sprays for babies, kids, athletes and anglers. One can purchase
sun care for hair, makeup that contains sunscreen and sunscreen that contains insect
repellent, all in a spray. There are even Sundots, a brand of bite-sized gummies that
reportedly help to protect against sun damage.
My prediction for this year was glitter. With the current Hologram or Unicorn craze
for iridescent, “festival-esque” personal care products, I just figured glitter sunscreen had
to be next. I was halfway correct, because as we go to press, TeenVogue magazine reviewed
next few years and we will be seeing glitter sunscreen spray sooner rather than later.
What was the big trend, it turns out, is coral reef-safe sunscreens in an aerosol. Since
certain chemicals in sunscreen can come off while swimming and contribute to coral
reef damage, there have been concerted efforts to make products to protect natural
resources while still efficaciously protecting skin from sun damage.
The tourist industry has quickly jumped on this boat. Hawaiian Airlines recently
became the official airline partner of reef-safe sun care company Raw Elements USA.
“Hawai‘i is a very special place, and we believe it is our kuleana, or responsibility, to
care for our home,” Avi Mannis, Senior VP of Marketing at Hawaiian Airlines, said in
a statement. “… we encourage guests to join us in reducing the human impact on these
delicate coral ecosystems.”
Over in the Atlantic, Big Blue Unlimited, a tour operation that guides snorkeling,
kayaking and other adventures around the Turks & Caicos Islands, states on its website
that, “Big Blue will ONLY ALLOW the use of 100% biodegradable sunscreen on all of
our trips. Non-biodegradable sunscreen IS NOT TO BE USED on Big Blue trips.”
Not wanting to be perceived as wildlife polluters nor wanting to be shut out of viable
markets, many major and indie sunscreen marketers have taken the initiative and reformulated
products without the chemicals in question, thus enabling them to be called
“Reef Safe.” The products protect people and protect aquatic environments. Sounds
good to me. Read more on p. 14.
Of course, glitter is also considered an environmental hazard by some, so stay tuned
to see what next year brings…
6 Spray May 2018
SPRAYTechnology & Marketing
Cynthia Hundley
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Volume 28, No. 5 May, 2018
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Seastar Sparkle SPF 50+ Party Cake sunscreen lotion from
Miami-based Sunshine & Glitter, those fun folks who
bring us sparkly, multi-colored body lotion, “travel glitter,”
lip gloss, after-sun, hair detangler and bug repellent, all
with flecks of holographic glitter in the formula.
True, the new Seastar Sparkle sunscreen does not come
in a spray—yet.
Lorne Lucree of Luxury Brand Products, who spoke
at the Aerosol Summit in March (see full coverage on p.
30), told us that hologram effects are not achievable in an
aerosol spray due to restrictions on TiO2. I’m no chemist,
but I’m guessing that challenge will be surmounted in the
Editorial Director
From Unicorns
to Coral Reefs…