Something New
Under the Sun
Although consumers are aware of the risks from any sun exposure, most still only use
sunscreen on a seasonal or occasional basis. Positioning sunscreen as an everyday product
is the key for brands. Incorporating added benefits, such as blue light protection, would
give consumers an additional reason to wear sunscreen every day... — Mintel
and is reef-friendly. It is also free of fragrance,
parabens and sulfates. The 50mL bottle sports a
recyclable airless pump with a metal-free mechanism
from Quadpack.
That evening sun…
Sun care doesn’t end at sundown. Suitable
for all skin types, Pacifica Sea & C After Sun
Cooling Water Gel Spray helps hydrate and
cool down skin after time spent under the sun.
Hydrating aloe with natural marine extracts
come together with vitamin C, niacinamide
and hyaluronic acid in this
all-over body mist. It has a light
Citrus & Vanilla scent and is
formulated without parabens,
phthalates, SLS or mineral oil.
It can be placed in the fridge
before using for an extra cooling
effect. The bottle is made from 100%
PCR plastic.
Goddess Garden Cooling Aloe Gel
Continuous Spray for Sensitive Skin is
fast-absorbing, non-sticky and soothes irritated
skin with organic aloe vera and tea
tree oil. It also contains allantoin to rehydrate
and plump skin for a youthful look
and has a clean, fresh, spa-inspired scent.
The 6oz. spray is vegan, reef-safe and Leaping
Bunny certified as cruelty-free.
Rainy day people…
Usage of tanning products and sunless
tanners increased from 2018–2020, according
18 Spray May 2021
to Mintel. Closures of public beaches
and pools during COVID-19 lockdowns
made it harder for consumers to naturally
tan outside, leading some to opt for
self-tanning products.
Additionally, conventional definitions
of masculinity are evolving and younger
men are investing in their appearance, said
Mintel, leading some to seek sunless tanning
products.
However, men of all ages largely prioritize
convenience and functionality in their products,
with 35% agreeing that they spend as
little time as possible on their personal care
routines, noted Mintel, so multifunctional
tanning products (e.g, products that both
tan and moisturize skin) may appeal to
convenience-driven men and encourage
more frequent use.
Bondi Sands Pure Self Tan Foaming
Water in Light/Medium combines a
golden glow with skin-loving hyaluronic
acid for hydration, vitamin C for radiance
and vitamin E for repair. The colorless,
fragrance-free formula is quick-drying
and gentle enough for sensitive skin. It
is dermatologist-tested, vegan and free of
fragrance, dye, sulfates and cruelty. The
6.76oz. self-tanner comes in the EZ’R
Foamer from Silgan Dispensing.
Fast-drying Sunny Honey Bali Bronzing
Foam offers an anti-cellulite, anti-aging self
tan that helps blur pigmentation and perfect
skin. The lightweight, non-sticky vegan tanner
was created using 100% Natural DHA and the
Cellushape formula to hydrate and firm skin. It
comes in Medium, Dark and Ultra Dark with
a Tropical Mango & Guava Scent.
Bali Body launched its first express, aerated
foam product. The new 1 Hour Express
Self Tan is formulated to provide a fast, dark
and natural looking fake tan. The streak-free,
ultra-light aerated formula is enriched with
nourishing oils and vitamin E for added hydration.
The dry-touch solution is fast-developing,
customizable, easy to apply, vegan and free from
cruelty, parabens and sulfates.
Sunny skies ahead
Where can sunscreen marketers look to grow their
brands? Mintel believes, for one thing, that encouraging
consumers to use sunscreen for indoor activities and
during colder months is a constant challenge for brands.
Advertisements portray people only applying sunscreen
when they are at the beach or pool, which likely plays a
role in consumers’ seasonal and occasional usage. In order
to position sunscreen as an everyday product, brands may
want to consider launching ads that show people applying
sunscreen in typical, everyday scenarios, including on
cloudy days and during indoor activities.
Additionally, Mintel research shows that Black adults
are significantly less likely than average to use sunscreen