due, lack of manageability, matte
appearance or poor product
performance.
Advantage Revive polymer
provides formulators with a
new solution to help add to the
allure and improve the efficacy
of dry shampoo formulations. It
can be easily incorporated into a
variety of formula types, such as
sprays, mousses or powders, or
blended with existing starchbased
chemistries to further
boost the cleaning efficiency of
the final formula.
With the improved cleansing
power of Advantage Revive polymer,
hair is refreshed and can
look as if it was freshly washed.
With the non-matte effect,
improved oil absorption, and reduced
residue, it can mimic the
appearance of hair washed with
traditional shampoo. SPRAY
Acknowledgments: A. Luschen,
Figure 7: Spray delivery; starch-based control (left), Advantage Revive (right). G. Puccetti and T. Gillece
July 2019 SPRAY 35
Figure 6: Pseudo-cationic behavior of Advantage Revive.