Hair Care gets Personal
based on the principles of solving dry
skin. Based on the idea that damaged
hair lacks essential nutrients, rose water
from Rosa Gallica is rich in vitamins B3
and B5, which turns hair from dry and
brittle to petal soft. Pantene’s Rose Water
products can be used on color-treated
and chemically treated hair and contain
no sulfates, parabens, mineral oils or
dyes, said parent company Procter &
Gamble.
Color care products continue
to hold the largest share
of sales in salons, said Kline. To avoid getting hands
gunky with a thick pomade, Fekkai offers Technician
Color Care Instant Conditioning Spray Mask. This 4.4-
oz. aerosolized, in-shower product protects hair against
color-fade and harnesses the properties of grape seed oil
to create shiny, glossing hair without a heavy feel on delicate
hair strands. It also imparts a soft crème rose scent.
In between washes
A new wave of hair care innovation is based on a decades-old
concept—dry shampoo. As consumers become more aware of their
water usage and the effect on the environment, they have turned
to products that require no water, yet provide the same freshness as
a shower.
Unilever introduced a slew of dry
shampoos and dry stylers for nonwash
days. These include TRESemme
Between Washes, Dove Care Between
Washes, Nexxus Between Washes and
Suave Between Washes.
The TRESemme Between Washes
range focuses on cleansing and styling.
It includes a 6.8oz. Style Refresh All-
In-1 Styling Spray, 4.8oz. Smooth Renew Anti-Frizz
Cream and 5oz. Curl Reviving Styling Foam. Aerosol
products include the 7.3oz. TRESemme Between
Washes Volumizing Dry Shampoo, as well as the
4.3oz. Unscented Dry Shampoo, Basic Care Dry
Shampoo and Fresh & Clean Dry Shampoo.
Dove’s range of dry shampoos provides products
for a variety of needs, from scented to unscented,
volumizing and intensely cleansing.
They include Dove Care Between Washes
Volume & Fullness Dry Shampoo, Unscented
Dry Shampoo, Ultra Clean Dry Shampoo,
20 Spray July 2019