Hair Care gets Personal
most crops and remedies soil pollution, according to Earthly Body,
Inc. The oil encourages healthy and shiny hair as well. EMERA’s
other ingredients are also botanically-derived, such
as avocado oil, apricot oil, chamomile, peppermint,
lemongrass, menthol and green tea. EMERA’s range
has a 4oz. Nourishing Spray Detangler as well as an
8oz. shampoo, 8oz. conditioner, 2oz. pumped serum
and 2oz. scalp therapy product.
Naturally-derived ingredients are featured in AG’s
Cloud Air Light Volumizing Mousse to give dynamic
yet weightless performance. Ingredients such as corn
starch, tilia tomentosa bud extract and sugar cane
extract boost volume and sweet almond, linseed, olive
leaf and arnica extracts protect, detangle and de-frizz
hair. Cloud is infused with orange and tangerine essential
oils for a citrus fragrance.
Colors your way
Temporary hair color has a wide appeal for consumers,
as it is versatile but washes out easily, helping to create a
variety of looks in a short amount of time.
Kristin Ess’ Rose Gold Temporary Tint offers a wash
of pastel pink on any hair. The 200mL spray is applied
in-shower and is rinsed out slightly. The product will
rinse out completely in 1–3 shampoos, according to
the company. Rose Gold Temporary Tint includes the
Kristin Ess brand’s signature complex to strengthen hair,
including chia
seed extract,
pea protein and
marine algae.
For intense
temporary
color, Dark &
Lovely launched
the Go Intense Sprays.
These ultra-pigmented
aerosol products deliver
vibrant colors that pop
on textured and curly
hair with shades such as
Rose Gold, Bombshell
Blue, Lucky Lavender,
Mint Condition, Pretty
in Pink, Gold Rush and Silver Lining.
Styles your way
A slew of new spray products launched in the past year to help
16 Spray July 2019
create and uphold the perfect hairdo.
Allowing consumers to do away with
a large range of products, Living
Proof’s Perfect Hair Day Body
Builder gives users the ability to alter
the hold strength with a customizable
actuator. The actuator creates sprays
for light to medium hold that lends
both airiness and body to hair. The
product is free of parabens, phthalates,
silicone and cruelty, according
to the company. It offers heat and static protection as
well. Perfect Hair Day Body Builder retails in a 2.8oz.
travel size and 7.3oz. full size. The products’ aluminum
cans are made by CCL Container.
For big and voluminous hairstyles, Rave offers Rave
Volumizing Mousse. The lightweight and non-sticky
foam provides long-lasting style and control. It also offers
24-hour humidity protection. Rave’s mousse creates
touchably soft and smooth styles and imparts a light,
fresh fragrance. Montebello provides the aluminum cans
for Rave’s Volumizing Mousse.
A day at the beach…
Kline identified hair thickening products as a major
trend in 2018 and products for beachy locks use
a variety of ingredients and innovations to create
fresh-from-the-sea, wild, sun-kissed looks. Ouai Wave
Spray is a 5oz. weightless texture mist to create effortlessly
chic, undone hair. The product is infused with
rice protein to hold waves with a styling memory,
as well as sweet smelling coconut water. Ouai Wave
Spray features the North Bondi fragrance with notes
of bergamot, Italian lemon, rose de mai, magnolia,
lily, blackberry, violet, cedar wood, amber, patchouli,
sandalwood and white
musk. Ouai Wave Spray
uses Albéa’s SP22 Panache Pulse
pump, which creates a fine mist.
For that surf-and-sand coif, look no
further than IGK Beach Club Texture
Spray. The 5oz. aerosol product
in an aluminum container delivers
a salty, windswept look in seconds
without leaving a heavy, sticky or
drying feel, the company said. While
the spray does not contain salt, it does
have moisturizing and texturizing glycerin,
and volumizing and gluten-free
hydrolyzed wheat protein. It is safe for color-treated hair, provides
UV protection and infuses strands with the Beach Club fragrance,
a mélange of lush guava, coconut water, pink lotus, midnight violet
and vanilla notes.
For tousled hair in just minutes, reach for Unite’s
Beach Day Texturizer. The 8oz. spray, which can be
applied to wet or dry hair, has sea salt
and plant extracts that work together
to texturize, lift and hold a style. The
ingredients also protect hair from daily
wear and tear.
Promising no bad hair days, the eva
nyc brand offers the Surf’s Up Texture
Spray, a weightless aerosol spray. Zeolite
builds the hair’s texture and delivers a
matte finish. Vitamin C and fatty acids
work to improve the shine and health of
hair. Together these and other ingredients
create a look that is undone, textured and voluminous.
The spray is certified vegan. Surf’s Up retails in a
1oz. travel size and 5.3oz. regular size.