Spray Patterns AVA CARIDAD
Editorial Director
54 Spray December 2018
A spread of large murals is on display at 2 World Trade Center (WTC) in
New York City, where Silverstein Properties plans to build a skyscraper as part of
its redevelopment of the WTC campus. Currently, the building is built out only
to the ground floor, with plenty of blank, street-level wall space. The developer put
that to good use by commissioning colorful public art from six street artists, who
were each paid $2,000 plus expenses for supplies, including aerosol spray paints.
According to downtownexpress.com, the mural walls were corrugated, which
means that the artists were using more supplies than they expected because of the
greater surface area. The murals are expected to remain for six months to a year,
depending on when the developer is able to secure anchor tenants and finally begin
construction.
“I don’t like my work being hidden,” explained street artist Hektad. “When
I paint in the street, it’s for the people. It’s not for me. It’s for the joy—to take
pictures and photos.”
The Venezuelan Aerosol Chamber (Cámara Venezolana Del Aerosol or
CAVEA) recently released information for aerosol production in 2017.
“The situation in Venezuela is very difficult,” explained CAVEA.
“Local production of tinplate cans has stopped. Aerosol valves can be
assembled only if the interested client imports the parts himself. Inflation has
reduced the purchasing power of consumers and production of aerosols in
2017 probably hovered around 10 million cans.”
Venezuela produced 14,356,465 aerosol products in 2016, an increase of
11.67% over the almost 12.86 million produced in 2015. However, it was a
sharp decline (-67.35%) from the almost 44 million aerosol products produced
in the country in 2011.
L’Oréal has been recognized as Global Compact LEAD, demonstrating its
ongoing commitment to the United Nations Global Compact and its Ten
Principles for responsible business.
The UN Global Compact
also selected L’Oréal’s
Senior VP & Chief Ethics
Officer Emmanuel Lulin as
Sustainable Development
Goal (SDG) PIONEER for
Advancing Business Ethics.
It is the first time that this
recognition was awarded to
a Chief Ethics Officer, according to the company. Both announcements were
made at the UN Headquarters in New York during the UN Global Compact
Leaders Summit 2018. The United Nations Global Compact is a call to
companies to align their operations and strategies with 10 universally-accepted
principles in the areas of human rights, labor, environment and anti-corruption,
and to take action in support of UN goals and issues embodied in its
The Aerosol Manufacturers’ Association of
South Africa (AMA) received a Certificate of
Appreciation at the European Aerosol Federation
(FEA) Global Aerosol Events 2018 in Düsseldorf,
Germany in October. The jury recognized
AMA’s Consumer Assurance Scheme, which is
comprised of the “AMA Approved Mark” on
aerosol packages. The jury “appreciates this interesting
initiative from the AMA and encourages other
creative and useful initiatives from other National
Aerosol Associations.”
At right, AMA Executive Director Nick Tselentis
receives the Certificate of Appreciation from FEA
Secretary General Alain D’haese.
Cosmetic Industry Buyers & Suppliers (CIBS) held
its September networking luncheon at Bon 45 in New York
City, highlighted by guest speaker Jeannie Joshi, a designer,
illustrator and director based in New York. She specializes
in both niche marketing and mass marketing with a niche
appeal. Joshi spoke about “Luxury Newly Designed from
Premium Beauty to Social Responsibility,” providing inspiration
on how to make a message reflect the luxury brand
story. She reflected on how luxury has evolved, the
importance of design and having vision. Spray