Household Care
Ingredients
Ashland
Benecel E10M hydroxypropylmethylcellulose
(HPMC) is a nonionic, cold watersoluble
polymer that is compatible with
most surfactant systems and is widely used
to build rheology, boost foam and achieve
foam stability properties. It is a naturallyderived,
multifunctional, cellulosic
polymer that builds rheology, increases
foam and foam stability, reduces surfactants
while maintaining cleaning efficacy,
improves skin feel and provides mildness
in final formulation.
Croda
Zinador 22L is a 100% bio-based odor
neutralizer that has been proven effective
against a broad range of household
and industrial malodors. It requires no
emulsifiers or chelators to formulate, making
it cost effective and easy-to-use. It was
developed and produced using Itaconix
polymer technology.
Forestall is a cationic surfactant proven
to neutralize a wide range of malodors. Its
low active level and full solubility in water
makes it suitable for use in most deodorizing
air and fabric spray applications. It is
effective against odors caused by tobacco,
vegetable smells, body odor and cooking
fat.
Eurofragance
Eurofragance has launched a collection of
products specifically designed to neutralize
unwanted smells. Euro-MCT is a new
technology that integrates and nullifies the
sensory effect of bad-smelling molecules
with fragrances created to be used as air
fresheners. The first Euro-MCT fragrances
have been formulated to neutralize the
unpleasant smell of tobacco smoke by up
to 76% and are formulated to be used
primarily in the Air Care segment.
The scents include Woodland (Woody
Hesperidic)—inspired by wood and fruit,
the formula
contains essence
of grapefruit,
sage, cardamom,
labdanum, moss
and cedarwood.
Wild Bloom
(Floral Rose) is
a combination
based on lime, rose, wild peony, lily of
the valley, patchouli and sandalwood.
Indigo (Floral Aromatic) has an essence
of lavender, oolong tea, pink pepper, iris,
blue cedarwood and cashmere. Luminous
(Aromatic Marine) has an essence of mandarin,
lavender, sea salt, water accord, ambergris
and white sandalwood. Tealicious
(Aromatic Tea) contains blood orange
essence, dewy leaves, green tea, waterlilly,
driftwood and musk. Eurofragance plans
to add other sets of new fragrances to the
range to neutralize other smells, such as
bathroom odors.
22 Spray December 2018