October 2018 Spray 31
stresses of everyday life. Skin care and hair
care brands are now creating anti-pollution
products that help remove and repel pollutants
more effectively.
While the exact ingredients used for this
purpose vary, antioxidant-rich botanicals
are the most common, perhaps because it is
easier to communicate a better understanding
of these to consumers. Moringa is a
purifying extract that is commonly used to
remove pollutants and counteract free radical
damage caused by pollution. The Indian
Lotus Flower, which is known for its ability
to resist dust and humidity is often used to
create a barrier on the hair, locking out both
city grime and frizz-inducing humidity.
Brands should look to other natural
ingredients that have similar potential as an
anti-pollution extract to help tell the botanical/
Bubba Organics
Baby Hair &
Bath wash is
made with Kakadu
plum and
marshmallow.
herbal story. One place to aid the anti-pollution narrative
is the Kakadu plum, which is native to Australia. It is also
known as the richest source of vitamin C, and is often used in
skin care and pharmaceuticals because of its antioxidant and
antiseptic properties.
Jump on the turmeric bandwagon
Turmeric is another trending food ingredient that can help
cleanse the scalp and hair of toxins caused by pollution
exposure. Its antibiotic properties make it a natural exfoliator.
Brands can use turmeric hair products to soothe the scalp,
moisturize and remove dead cells regularly to protect the skin
layers. It will remove unwanted material from the skin, so it
can help regulate scalp condition by treating excessively dry or
oily skin.
Turmeric can also be used to help prevent hair loss, as it
keeps the scalp healthier and helps to prevent hair fall thanks
to active chemical curcumin.
Natural/food remedies for daily hair detox
As well as protecting hair, brands should also look to natural
food remedies that help cleanse and detox the hair and scalp
from exposure to the elements. Pollution exposure can lead to
a build-up of dead skin cells and an unclean scalp filled with
secreted oil that will lead to dandruff.
Ingredients such as turmeric have antioxidant and antiinflammatory
properties
that help induce healthy
blood circulation. This will
naturally maintain healthy
hair and scalp, preventing
itchiness, flaky skin, infections
and thinning hair.
Brands can also look to
other trending foods to
apply the pollution detox
effect. Pink salt, which has
become popular on dining
tables around the world,
could be a useful scalp
exfoliator to help combat
dandruff, while also giving
hair texture and absorbing
excess oil. Spray
Moringa Hair Rinse is blended with
aloe vera juice and promises no artificial
colorants, fragrances, synthetic
chemicals, foaming agents or
animal testing.