Food factor trends
for Hair Care
Interest in natural and food-based ingredients is rising…
As consumers become more aware of
the ingredients they eat, drink or
use for beauty purposes, interest in
natural and food-based ingredients is rising.
Using natural food ingredients that are rich
in antioxidants can be positioned to help
protect hair and lessen pollution damage
concerns. As food and antioxidant-rich ingredients
cross into beauty and personal care,
look for the following hair care trends that
are starting to emerge.
Build on healthy eating
perceptions
The link between food and beauty has a
long history. Recently, formulating hair care
with food ingredients may appeal to those
looking for more natural, often organiccertified
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beauty products. Younger consumers are demanding
more transparency on what’s in beauty and personal care (BPC)
products, and many of these same consumers also link what they
eat to their appearance. Brands should strengthen this perception
by highlighting the use of trending food ingredients
that are linked to better hair and skin, and championing
their specific benefits. Vitamin and mineral claims
relating to hair maintenance may also
hold a certain appeal.
Botanical/herbal extracts
in anti-pollution hair care
Anti-pollution has been a
growing theme in BPC for a
number of years, and hair care
has followed in the trend footsteps
of skin care, touting protective and
restorative products to deal with the
Andrew McdougAll
global Haircare Analyst, Mintel
Revlon Professional
Uniq One Lotus
Hair Treatment hydrates,
protects from
the heat of styling
tools, provides shine,
defrizzes and makes
hair more flexible
and manageable.
Apoterra Sea Mist texturizing
hair mist contains pink sea
salt, ylang and exotic verbena.
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