Mist:Understood campaign
officially launches
CAPCO creates community mural to help demystify aerosol products…
20 Spray October 2018
According to CAPCO, the community
painting project was a big
success. Some people even drove
45 minutes from suburbs outside
of Denver because they saw the
event advertised on social media
and wanted to participate.
Through Mist:Understood,
CAPCO hopes to shed a positive
and educational light on the
benefits of aerosol products—from
making household tasks, such as
cleaning, easier, to providing accuracy
and precision to a consumer’s
everyday life, such as spray painting
and cooking.
After this inaugural event,
CAPCO plans to bring
Mist:Understood’s community
Mary Frash of Ball Corp. updates
the crowd on Mist:Understood at
the New York Aerosol & Dispensing
Forum in September.
activations to additional cities across the U.S. To keep up to
date on Mist:Understood, visit www.mistunderstood.com and
follow the campaign on social media: Instagram, Twitter and
Facebook. Spray
The Consumer Aerosol Products Council (CAPCO) activated
its Mist:Understood campaign nationally on Aug. 4
with a dedicated website platform to share updated information
on the impacts of aerosol products; community building
moments through social media and in real-life engagements; and a
series of creative video content that will showcase new ways to view
aerosol products.
On Aug. 18, CAPCO kicked off the campaign with a locallydriven
event in Denver, CO that focused on the positive impacts
of aerosol products, as well as giving back to the community
through a collaborative mural. In order to demystify conceptions
of aerosol products through activity and environmental education,
CAPCO tapped local muralist Mike Graves and neighborhood
hotspot, Illegal Pete’s, to build awareness through creativity and
bring the campaign to life.
Before the mural was painted, there was the outline…
John Blum of Ball Corp. (above) and John Davis of PLZ Aeroscience help out
The crew of artists spray paints colorful dots onto the ocean waves… with the mural.