Deodorants by Region: Absolute Volume Growth by Type 2017-2022
Trend 2: Healthy Living
Healthy lifestyle habits are becoming the norm, with consumers
embracing a holistic view of health and wellness. Offering transparency
and simplicity is essential in gaining consumers’ trust in
an environment of rising interest in natural solutions.
From the perspective of the aerosol can industry, deodorant
spray is by far the largest application. However, the growing
demand for more natural products translates into consumers
opting for different formats when it comes to deodorants and, in
North America, moving away from deodorant sprays. In North
America particularly, Euromonitor International has seen interest
in natural deodorant sticks rise in recent years.
Still, it is important to note that while the demand for natural
deodorant in stick formats is growing, deodorant sprays continue
to drive volumes of deodorants globally.
Trend 3: Ethical Living
Ethical living, another strong trend affecting the market for
products in aerosol cans, involves being mindful of other human
32 Spray May 2019
beings, animal welfare or
making a difference towards
the environment. Offering
more sustainable packaging
is increasingly important to
consumers.
Working towards sustainable
aerosol cans has led to
the creation of lighter weight
packaging, benefiting the
environment through the
use of fewer materials in the
manufacturing process, as well
as more efficient transport.
For its Rexona and Sure
brands, Unilever collaborated
with metal packaging specialist
Ball in 2017, working to
develop the ReAl technology
that allows the manufacture
Tubex supplies the aluminum cans
for Dove Shower Mousse
Deodorant by Type and by Region: Absolute Volume Growth 2017-2022
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