Global Metal Aerosol Cans by Industry in 2017 and %CAGR 2017-2022
of aerosol cans using 20% less aluminum than standard aerosols
and includes recycled content.
Unilever, as the largest player in the deodorant spray market
(accounting for 39% of total value sales in 2017, followed by Beiersdorf
at 13% and Procter & Gamble at 4%), must continue
to lead by example in terms of innovation in the sustainable
packaging space. In turn, this should benefit the company’s
image and sales.
Moving forward, ensuring ongoing innovation that responds
to these trends and secures future growth will be key for brand
owners and packaging manufacturers, particularly in more
mature markets. Engaging with consumers in a deeper, more
emotional way and offering sustainable packaging, which are
both significant purchasing criteria, should be important focuses,
as well as offering simplicity and transparency to enhance
credibility and trust from consumers. Spray
*Editor’s note: SPRAY reported 16+ billion aerosol
products filled globally in 2016. Lynx Shower Mousse Radox Shower Mousse
ReAl from Ball
World metal aerosol cans by industry in 2017
May 2019 Spray 33