AVA CARIDAD Editorial Director Catch a ray Breathable sunscreens and hair protection lead sun care trends this season… Sun care protection sales rose less than 4% in 2015, according to Information Resources, Inc. There were 86,447,681 aerosol sun care products filled in the U.S. in 2014; aluminum cans were the top choice for marketers at 85,113,803 with products in steel aerosol cans numbering 1,333,878, according to the Consumer Specialty Products Association (CSPA). The global sun care market was worth approximately $9.9 billion in 2014, affirmed Euromonitor International. After-Sun products saw $658.7 million in sales; Self-Tanning products were at $545.5 million and Sun Protection products were at $8.67 billion. The U.S. sun care market was worth $1.66 billion in 2014. Sun Protection products dominated sales at $1.45 billion. Self-Tanning products saw sales of $147.1 million and After-Sun products were at $63 million. According to Kline’s Cosmetics & Toiletries USA report, the leading driver of sun care is consumers’ increasing knowledge about the harmful effects of UV rays and the risks associated with sun exposure, as well as the effects the sun has on aging one’s skin. In recent years, marketers have introduced sun care products with added benefits, such as anti-oxidants to protect skin from pollutants as well as UV rays, helping the market grow, said Naira Aslanian, Project Manager, Kline Consumer Products and Kelly Alexandre, Analyst Kline Consumer Products. However, the market has also been hindered by this same trend as marketers continue to launch multi-benefit skin care and cosmetic products (protection against UV rays and pollutants), cannibalizing sales of the sun care category. 16 Spray May 2016 Fun in the Sun With summer just around the corner, market research firm The Benchmarking Co. (TBC) asked women what they really think about the season’s most important beauty products: sun care and SPF. Overwhelmingly, TBC found that women are still very much dialed into the importance of sun protection and SPF, and are keenly interested in seeing innovations in this category. The majority of women (73%) prefer skincare with added SPF benefits because it’s easily inserted into their routine, and when considering a traditional sunscreen product, 45% rank application method (i.e. spray, aerosol, etc.) very important. For all skin types, Aveda Daily Light Guard Defense Fluid Broad Spectrum SPF 30 is a 100% mineralderived sunscreen, according to the company. Advanced coating technology makes zinc oxide and titanium dioxide glide on sheer and smooth as they provide UVA/UVB protection. The product is 74% naturally derived from plants; Kukui seed oil helps strengthen skin’s natural environmental barrier, while an anti-oxidant blend with ginger extracts helps defend against free radical damage. It is dermatologist-tested and non-acnegenic. Acure Continuous Spray Broad Spectrum SPF 30 mineral sunscreen from Acure Organics claims “It’s not enough to be natural…it also has to work.” Lightweight with argan oil to moisturize, the product features no chemical sunscreens, is hypoallergenic
Spray May 2016
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