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Spray May 2016

The seminar covered: • Aerosols in Cosmetics Manufacturing—how an aerosol works with the product to enhance the consumer experience, presented by Patrick Heskins, Chief Executive BAMA; • Barrier Pack Technology—the reasons behind using barrier pack technology in aerosols, presented by Georges Bouille, Lindal Group; and • Aerosol Design & Semiotics—how semiotics in aerosol design create the optimal user experience, presented by Roelof Van Driel, Van Berlo. Heskins Bouille Van Driel This was the first time that BAMA had been invited to attend Making Cosmetics and take part in organizing a program that offered technical, legal and commercial developments related to producing personal care products, from concept to consumer use. Heskins explained that most people are aware that they can create toiletry products such as antiperspirants and deodorants in aerosol formats, but went on to illustrate that the aerosol works well with less traditional body care products, such as toothpaste, petroleum jelly, nail polish, self-tanners, hair removal products, nose saline solutions and shower gels. “If you have ever wondered how to create a novel way to dispense lip gloss, highlighters or a foundation; or vitamin and antioxidant enriched body creams and lotions then you should consider the aerosol format,” he explained. In his presentation on barrier pack technology, Bouille explained the reasons behind the concept and how the various barrier systems work with different product groups. With over 550 million units of barrier packs used worldwide, the technology is prevalent in cosmetics, pharmaceuticals and in technical fields. He outlined why barrier pack technology was so successful, highlighting its better performance, preservation, ease-of-use and sustainability, explaining its integral use of compressed air. He outlined the current market trends and the opportunities available for barrier packs today. “Barrier pack technology offers dispensing of product in its purest form as it is separated within the aerosol pack from the propellant; it is difficult to equal in performance and has hundreds of different uses,” Bouille said. Van Driel explained to attendees that aerosol design is not just about 2D design and appearance, but covers sound, texture and even the way the product sprays. He outlined some examples that Van Berlo had worked on, including Cillit Bang, Dettol and the new Air Wick Life Scents. For a copy of the Benefits of Membership booklet or for membership information, contact: amyfalvey@bama.co.uk or call+44 (0)207 8285111. Spray May 2016 Spray 31


Spray May 2016
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