delay dehydration. Green Active Water removes toxins
and rebalances the skin with astringent and purifying cucumber
extract and pore-refining and mattifying enantia
chlorantha. Pink Active Water soothes stressed skin
with rose water and provitamin B5; jojoba esters give it a
slightly creamy texture. Orange Active Water energizes
the skin with an anti-pollution vegetable complex
(apple, peach, wheat, barley and ginseng) and a multivitamin
cocktail (C, A, B1) from orange extracts. The bottle
and Panache pump are from Albéa.
Deodorants go niche…
According to market research firm Euromonitor International,
the fact that the AP/deo market is a highly
saturated category means that there are no major groups
of potential consumers to target, other than young people
reaching puberty. The category’s prospects for growth lie
in encouraging consumers to spend more on deodorants
that offer added value such as reduced underarm irritation,
all-natural formulations and novel scents, thereby
blurring the lines between the deodorant category and
the more dynamic categories of fragrance and skin care.
However, the most important feature of deodorants
for most consumers remains efficacy. No matter how impressive
the added benefits of a specific deodorant might
be, if it is not perceived as effective in fighting odors, consumers
will not purchase it. Therefore, many manufacturers
are adopting a more premium positioning, not just
through additional benefits, but also through technological
innovation, launching extra-strength lines of deodorants
18 Spray April 2018
with ever-increasing claims
of effectiveness and longevity.
Skin care brand Simple is
set to launch a Simple Soothing
Anti-Perspirant range,
formulated to appeal to the
“25% of consumers looking for
a more natural deodorant,”
according to Heidi Williams,
Marketing Manager Female
Deodorants at brand owner
Unilever UK. The Simple
Soothing Anti-Perspirant range
of deodorants includes a 125mL
compressed aerosol, a 50mL
roll-on and a 40mL stick and are
formulated to protect against odor
and sweat for 48 hours.
New for 2018 is Everyone
Natural Deodorant, made with
only three ingredients (ethanol,
alcohol and 100% pure essential
oil). It is free of aluminum, propylene
glycol, parabens, phthalates,
triclosan and synthetic
fragrances and dyes. Available
in refreshing Lemon + Lavender
and clarifying Tea Tree +
Lavender, Everyone Natural
Deodorants have launched in
450 Walmart stores around the U.S. The sprays have
simple, non-staining formulas and are gentle and effective
against odor-causing bacteria. The 4oz. product is
packaged in a recycled bottle.
That’s a handful…
The U.S. Centers for Disease Control & Prevention (CDC)
reported this flu season to be the worst in a decade. As
the virus spread across the entire U.S., sales of hand
cleaners, particularly sanitizers, have also “gone viral”
(pun intended), according to The NPD Group.
Hand cleaner sales at retail reached $83.6 million in
the first month and a half of 2018, a 16% increase over
the same period in 2017. The fastest growth came from
hand sanitizer, which generated $17.8 million and grew
sales by 37% versus last year. Hand soap, the largest
segment representing $54.6 million in sales, increased
by 9%.
“Consumers are placing greater emphasis on health
and wellness throughout the year, but during the colder,
flu season months, individuals, companies and schools
ramp up their efforts to ensure their employees, students
and loved ones are healthy,” said Tia Frapolli, President
of NPD’s Office Supplies practice. “Maintaining a clean
and sanitary environment is important for health as well
and school and workplace productivity.”
New on the scene is Mangiacotti’s Hand Sanitizer
Spray. Mangiacotti’s proprietary, alcohol-free formula
meets all U.S. Food & Drug Administration
(FDA)-recommended testing
protocols and features active ingredient
Benzalkonium Chloride, proven
to kill 99.99% of germs on contact.
The sprays work in 15 seconds to kill
germs and bacteria, leaving a protective
anti-microbial shield that lasts
four hours while delivering skin-softening
moisturization.
Specially blended therapeutic
essential oils delicately scent the antiseptic
formula imparting a pleasant,
light fragrance. Mangiacotti’s Hand
Sanitizer does not sting on contact,
chap or dry hands or strip away natural oils, even on the
most sensitive skin. It can also be used on surfaces such
as tray tables on airplanes and public toilet
seats. The 0.5 fl.oz. spray bottle is compact,
suitable for travel and “on-the-go”
germ prevention and features 100+ applications.
All-natural fragrances include
Jasmine Plum, Clementine, Lemon
Verbena, Ocean, Lavender and Pomegranate.
Supermarket chain Stop & Shop/
Giant Brands’ home brand—Nature’s
Promise—relaunched its hand soaps in
improved packaging. The pump soaps,
which come in Free & Clear, Cucumber
Basil and Papaya & Coconut scents,
are now packaged using LiquiForm