Niche brands, foaming products and fabulous
scents capture consumers’attention…
Ava Caridad
Editorial Director
hydrates skin with a rich lather that thoroughly cleanses
and rinses off with ease. Dove Men+Care Clean Comfort
Foaming Body Wash is the key for
healthy looking, clean skin for guys. Scents
include Clean Comfort, Extra Fresh and
Deep Clean.
Also from Unilever is Caress Botanicals
Shower Foam for women. It is the
first ever shower foam from Caress and
instantly awakens senses with Mediterranean
Neroli & Green Tea, Midnight
Iris & Vanilla Bean and White Orchid
& Coconut Milk scents.
Mangiacotti Whipped Body Wash
is a luxurious, moisturizing whipped
body wash in an “all-in-one” foam cleansing
soap and shave cream formula that
dispenses like whipped cream. Suitable for
shaving legs and bikini area, the foam allows a razor to
glide effortlessly across skin, providing a softening and
moisturizing treatment. Six aromatic essential oil-based
fragrance profiles provide a proprietary olfactory sensory
experience: Pomegranate, Ginger Lime, Clementine,
Lavender, Ocean and Lemon Verbena. Each 6oz. can
contains 30–40 applications.
Combining the nourishing properties of a balm with
the lightness of a mousse, Mangiacotti’s Whipped
Body Lotion is enriched with Shea Butter for an “allover”
ultra moisturizing treatment packed with aromatherapeutic
essential oils. Available in the same scents as
the Body Wash, the glide-on whipped formula instantly
absorbs into the skin for a healthy glowing matte finish.
Shea Butter imparts an immediate burst of moisture
into the formulation that penetrates and is drawn deep
into the skin’s surface, repairing and nourishing dry skin.
Ducray Dexyane Anti-Scratching Emollient
Balm with “balm in oil heart” texture
is recommended to nourish, repair
and soothe the whole family’s very dry
skin. The product promises a perfect
balance of hydration and nutrition
as skin recovers its suppleness
and comfort immediately and
permanently. Hydroxydécine boosts
skin hydration, coco and carthame
oils enhance the rebuilding of the
hydrolipidic film and acid B-Glycyrrhetinic
reduces the urge to scratch.
April 2018 Spray 15
August 2013 Spray 13
Rudd also believes that brands will stop targeting
consumers based on their age, gender or body type as consumers
increasingly demand personalized beauty defined
on their terms. The ever-evolving perception of beauty
will see the removal of labels that are based on simple
characteristics and will transform the way consumers look
at their skin, hair and body types. In 2018 and beyond,
brands will embrace inclusivity and address individual
beauty concerns, which will result in more customization
and personalization of products.
Body care essentials
According to the NPD Group, fragrance sales totaled $4
billion in 2017; niche areas of the market, including natural
and artisanal fragrances, grew their
sales by 32% and 14%, respectively.
Aerosol fillings of scented personal
care products totaled well over 24 million
in 2016, according to the HCPA.
This year, department store
Target launched its first exclusive
fragrance brand, Good Chemistry!
The niche fragrance brand includes
four collections inspired by different
personalities: Confident & Charming,
Good & Grounded, Vibrant &
Playful and Cool & Collected. Each
collection then includes four unique
scents that come in a body spray,
perfume and rollerball. The vegan
and paraben-free scents are made with
essential oils and have been available in all Target stores
since January. The different fragrances can be tested instore
before purchase. Scents include Bluebell, Mineral
Desert, Apricot Bloom,
Vanilla Orchid, Jasmine
Rose, Gardenia Palm,
Magnolia Violet, Silver
Coast, Rustic Woods,
Cool Glacier, Wild Child,
Daydreamer, Brainiac,
Queen Bee, Sugar Berry
and Waterlily.
The first foaming body
wash from Unilever’s
Dove Men+Care instantly