A Personal Best
According to the Household &
Commercial Products Association
(HCPA), more than 927 million
Personal Care aerosol products were filled
in the U.S. in 2016.
Further, The U.S. prestige beauty
industry reached $17.7 billion in 2017, a
6% increase over 2016, according to global
information company The NPD Group. At
the forefront, the skin care category grew
its sales by 9% and contributed 45% of the
industry’s total gains.
“Change was the theme of the beauty
industry in 2017, from the shifts in trends
and category performance, to the wave
of mergers and acquisitions which show
no signs of abating in the near future,”
said Larissa Jensen, Executive Director
& Beauty Industry Analyst at The NPD
Group.
“The industry has not only adapted to
this change, but has continued to achieve
strong and consistent growth, as it has
seen for the last few years. We can expect
change to continue to be the catalyst of
growth for the industry in 2018.”
Vivienne Rudd, Director of Global Innovation
& Insight, Beauty & Personal
Care at market intelligence agency Mintel
explained that the concept of natural
beauty ingredients is expanding in an everchanging
world; brands will give Mother
Nature a helping hand by encompassing
local approaches and developments in
biotechnology.
With evolving consumer demands,
the personal care industry’s approach to
natural and sustainable ingredients must
adapt, said Rudd. A move to become more
“local” in terms of ingredient sources will
create opportunities for consumers to
protect and preserve resources within their
surrounding environment. Local sourcing
and production of ingredients will become
essential in the years ahead, strengthening
the idea of local pride—not just with
brands and manufacturers, but also with
consumers.
14 Spray April 2018