WEDNESDAY, SEPTEMBER 5 THURSDAY, SEPTEMBER 6
September 2018 Spray 31
Conference Program
The Altman Building
& Metropolitan Pavilion
135 W 18th St, New York, NY
Wednesday September, 5
9:00am – 6:00pm
Thursday, September, 6
9:00am – 5:00pm
10:00am - Winning by Design: Redefining the Metrics of Success
& the Best Practices for a Modern Design Ecosystem
Laurent Hainault, Founder, ForceMAJEURE
Located in the Pentawards & PCD Conference Theater
11:00am - EcoTour of Sustainable Packaging Solutions
The ADF&PCD EcoTour will guide attendees along to visit providers that
offer specific eco-friendly and sustainable solutions and services. The
EcoTour will meet at the Welcome & Registration Area. Please look for the
green flag to meet your guide.
11:15am - Packaging Trends: What Now, What’s New
& What’s Next?
Mark van Iterson, Global Design Director, Heineken
Located in the Pentawards & PCD Conference Theater
12:30pm - Interactive Workshop in collaboration with FIT: Collec
tive Intelligence, Design Thinking, Problem Solving
Sandra Krasovec, Program Coordinator, Packaging Design BFA/Communication
Design Pathways Dept., FIT
Marianne Rosner Klimchuk, Chair / Communication Design Pathways
Dept., FIT
Located in the Pentawards & PCD Conference Theater
1:00pm - NAA Meet & Greet Lunch
Join the National Aerosol Association (NAA) for a Meet & Greet in the
ADF&PCD Exhibition Hall, near the ADF Conference Program Suite. Lunch
will be served and NAA representatives will be available to answer any
questions that you might have on NAA membership and member benefits.
2:00pm - Shrink Wrapped Minds. Unpacking Heavyweight Brands
Jonathan Ford, Founding Partner & CEO, Pearlfisher
Located in the Pentawards & PCD Conference Theater
2:00pm - EcoTour of Sustainable Packaging Solutions
See 11:00am listing for information.
3:15pm - Panel Discussion: The Future of Packaging Design
Hosted by UPM Raflatac
Mark van Iterson, Global Design Director, Heineken
Jonathan Ford, Founding Partner & CEO, Pearlfisher
Laurent Hainault, Founder, ForceMAJEURE
ESKO
Located in the Pentawards & PCD Conference Theater
10:00am - Growing Green: Eco Packaging Drives Millennials’
Sales Growth
Christophe Pradere, CEO & Founder, BETC Design
Located in the Pentawards & PCD Conference Theater
11:00am - Cross Industry Innovation
Matthieu Aquino, VP, Global Beverage Design & Brand Experience, Pepsi Co.
11:00am - EcoTour of Sustainable Packaging Solutions
The ADF&PCD EcoTour will guide attendees along to visit providers that
offer specific eco-friendly and sustainable solutions and services. The
EcoTour will meet at the Welcome & Registration Area. Please look for the
green flag to meet your guide.
12:00pm - Heritage: It’s a Game Changer for Contemporary
Packaging Design
Graham Sturt, Creative Director, VBAT
Located in the Pentawards & PCD Conference Theater
2:00pm - Is Tech Fuelling a Renaissance in Packaging Design?
Marisol Simard, President, Dandelion Clocks; Introduced by Laurent
Lemire, Insight & Content Manager, Easyfairs
Located in the Pentawards & PCD Conference Theater
3:00pm - Beauty’s Mini Revolution:
The Big Business of Tiny Packages
Deanna Utroske, Editor, CosmeticsDesign.com
Julie Fredrickson, CEO, Stowaway Cosmetics
Daphné da Silva, Market Manager North America, Albéa
Located in the Pentawards & PCD Conference Theater
adfpcdnewyork.com
(as of August 14.)