booked, it exceeded expectations. Tones of Beauty showcased a select group of innovative multicultural brands across every major sector: Skin, Hair and Color. Discover Beauty offered prearranged face-to-face meetings between start-up beauty brands and key retail buyers such as Neiman Marcus, Lord & Taylor, Barneys New York, Kohl’s and HSN. Spotlights was an exclusive initiative within the Discover Beauty program. The department store-like presentation served as a showcase for companies that are big on creativity yet smaller in size, but who are a prime fit for high-end retail stores, boutiques, salons and spas. Returning for the second year, the International Business Forum & Exhibition focused on the beauty supply chain business platform for companies specializing in contract manufacturing, packaging, machinery, original equipment manufacturers and raw materials. Other highlights included TV Shopping Channel auditions; the Boutique sampling bar showcasing deluxe premium-size samples from twenty exhibiting brands; Discover Scent featuring 13 niche fragrance brands; The Discover Beauty Award and the 2016 North American Hairstyling Awards (NAHA). Cosmoprof North America will return to Mandalay Bay Convention Center July 9–11, 2017. Stay tuned to www.cosmoprofnorthamerica.com. Spray Cosmoprof North America breaks records (again!) Cosmoprof North America (CPNA), the award winning, business-to-business beauty event and meeting point for beauty professionals announced record-breaking exhibitor attendance and ticket sales for its event in July. Held annually at Mandalay Bay Convention Center in Las Vegas, NV, 33,750 attendees (a 12.5% increase from 2015) engaged with record-breaking 1,154 exhibitors representing 38 countries (a 12% increase from 2015). Attendees experienced new sections such as Discover Green and Glamour Me. The show floor space covered 280,991 sqf (26,105 sqm)—an increase of 10% compared to the previous year. Discover Green was a special area dedicated to eco-friendly, clean, organic and/or natural beauty products. Glamour Me was a new beauty lounge that allowed attendees to experience participating exhibitor products first-hand and with close to 200 appointments info@condensa.cl • www.condensa.com • +56 225 195 759 • 2879 Marathon Av. - Santiago - Chile - 7810772 October 2016 Spray 29
Spray October 2016
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