st15

Spray October 2016

Beautiful Speaking of bath additives, Mr. Bubble Foam Soap from The Village Co. is now available in limited edition Twin Packs. Kids can use Mr. Bubble Foam soap to create foam sculptures and silly shapes in the bathtub to have more fun getting clean. The floating foam is safe and gentle and washes thoroughly to leave skin soft and smooth. Mr. Bubble Original Foam Soap in the traditional bubble-gum scent is paired up with the company’s newest variety, Bubbleberry (berry scent and blue foam), for a Winter 2016 launch. Other Twin packs include Grape and Orange Cream (Fall 2016), Cotton Candy and Mystery Color (Spring 2017) and Watermelon and Marshmallow (Summer 2017). The products are filled by American Spraytech and come in cans from EXAL. “We have started rotating in different colors in our Mr. Bubble Foam Soap Twin Pack, so now consumers can purchase multiple colors,” explained Michelle Hanson, Director of Marketing, Bath & Body, The Village Co. “We have even added in a mystery can, where the color isn’t revealed until you’re in the bath! Consumers have really responded to this change, driving an increase in sales on this product. We aim to keep adding to bath time fun with Mr. Bubble.” Yes, they do, and not just for kids, either. The original Mr. Bubble scent kids have loved for more than 55 years is now available in Luxe by Mr. Bubble for adults, along with two new fragrances: Sweet & Clean (sugar cream scent) and Sparkling Sorbet (a tropical combination brightened with a citrus zest). Wrapped in retro cool signature Mr. Bubble pink, seafoam green and blushed peach reusable packaging to match each fragrance, female consumers have their choice of an array of individual new products including Just a Spritz Fragrance Mist, Daydream Shower Crème, Bubble the Day Away Powdered Bubble Bath (back by popular demand in a reusable tin), All Buttered Up Body Butter, Shine On Lip Balm in a retro tin slide-top and Bubbletini Bath Bombs, served in a martini shaker should soakers need to whip up a cocktail while relaxing in the tub. “Mr. Bubble is synonymous with childhood fun but even women need a ‘timeout’ once in a while,” said Hanson. “Now with the Luxe line, consumers can pamper themselves and enjoy a relaxing escape. We invite adults to indulge in a bit of nostalgia.” Available at Ulta, shoppers can also find mini options of the fragrance mist, shower crème and body butter as a self-treat, stocking stuffer or teacher gift. Just in time for the holidays, Target will debut exclusive Luxe by Mr. Bubble gift sets featuring individual products packaged together by fragrance. Small brands leave a big impression According to market researcher Kline & Co.’s Cosmetics & Toiletries USA report, sales of toiletries and cosmetics increased by 3.8% in 2015.  “Smaller brands have a distinct advantage as they are very nimble and can listen more closely and adapt to consumers’ demands quicker,” commented Naira Aslanian, Kline Research Project Manager. “The fact that smaller brands… grow the strongest confirms the power of social media October 2016 Spray 15


Spray October 2016
To see the actual publication please follow the link above