Baby Powder, Fresh Floral or Tropical scents. Four Paws Super Catnip Cat Toy Spray holds a cat’s attention and adds fun to playtime using the natural extract from catnip plants. The 5-ounce aerosol can sports a cap from Berry Plastics and can be sprayed on toys, scratching posts and other objects to keep felines interested and engaged. So Phresh Go Right Here Potty Training Spray helps train dogs of all ages where to relieve themselves. Suitable for both indoor and outdoor training, the concentrated, long-lasting formula comes in a 16-ounce pump bottle. Pet care around the world Pet ownership trends continue to evolve globally, as well. Urbanization in Japan has led to a decrease in dog ownership as cats are perceived as better suited to the demands of small apartments and busy consumer lives. In 2014, the number of single-person and twoperson households in Germany grew by 2% and 1% respectively over the previous year. Ongoing growth in internet usage and digitalization is an indicator of the increasingly isolated lifestyles led by many Germans, said Euromonitor. Pets are often welcomed as providing balance to these consumers’ hectic and career-focused lives and sometimes even viewed as taking the place of a partner or child. They are considered beloved companions that enhance their owners’ wellbeing and quality of life. Dogs are also viewed as supporting their owners’ fitness and health and as helping them to reconnect with nature on their daily walks. As a result, the German pet population is growing at rates almost parallel to the number of small households. Aside from their role as valued companions, the number of working animals also continues to increase. In 2014, more than 5,000 dogs were employed by police and customs, not including the continually rising number of support animals such as guide dogs or pets used in animal-supported therapy and education. This gradual shift in the status and roles of pets in Germany not only results in owners having more sophisticated demands when buying pet care products, but also supports continuous growth in the German pet population. On average, 600,000 pets are adopted every year in India. With dog ownership rising, Euromonitor International has projected India to be the fastest growing global pet market, and the rising pet ownership rates are driving demand for pet food, accessories and health products. One such health product 22 SPRAY October 2016 in India is Fixotic Flea & Tick Aerosol Spray from pharmaceutical company Vetoquinol. The 142mL product can be used on both dogs and cats and active ingredient Fipronil is effective in the prevention and control of multiple species of ectoparasites, i.e. ticks, fleas and lice. It comes in Garden scent. Canadian pet care continued to record positive value growth in 2015. A continued focus on health and wellness supported the continued development of premium and naturally positioned pet food, as well as categories such as pet health care. The continued development of the internet has allowed pet owners to educate themselves on the health of their pets and start seeking better solutions for their pets’ health conditions. The increased humanization of pets also continued to fuel growth in the market, with pet products strongly benefiting from this trend. Available in Canada is Sergeant’s SHOO! Dog and Cat Repellent and Training Aid to help keep cats and dogs away from furniture, flowers, garbage cans, shrubs and trees. Pet care in Singapore posted marginally slower growth in 2016 due to the maturity of overall demand; however, pet care is projected to grow at a stable rate of 2% in the future, according to Euromonitor. The cat population posted double-digit percentage growth, due to awareness and adoption campaigns, regulatory easing and animal welfare activism, all of which helped increase the country’s overall appreciation of cats. Singapore consumers displayed a willingness to spend money on their pets’ welfare, increasingly treating them as members of the family. Concern for pets is likely to grow, driving value growth of high-quality pet food, dietary supplements and other pet products. For the smaller pets kept in cages in Singapore there is FURRIE Cage Disinfectant & Cleaner. The 500mL cleaner, deodorant and disinfectant comes in Fresh Cucumber scent is suitable for all small animal cages. It helps remove grime and dirt while killing viruses and bacteria. SPRAY Global pet care perspectives
Spray October 2016
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