Xpand 2017...
The CSPA transitions into the HCPA at its 104th Annual Meeting
cess mapping to divide up the work. A
firm needs to use charters to define the
scope; use CTQ flowdown (a technique
for identifying a list of critical features
of a service or product based on the
“voice of the customer”) to see causality;
divide the work by time horizon; launch
projects; track and report results and
celebrate successes.
WTF can also stand for “why transformations
fail.” Seventy percent of
transformations fail because of employee
resistance to change (39%), management behavior does not
support change (33%), inadequate resources or budget (14%) or
other obstacles (14%).
Another WTF is “when transformations flourish,” signified by
a clear understanding of the “from–to” process, senior management
ownership, proper communication, building the capability
to match the positioning, measuring the progress, monitoring the
culture and getting ready for the next transformation.
Nicole Quinonez, Legislative
Advocate, Randlett Nelson Madden
presented Behind the Scenes: SB 258.
The SB-258 Cleaning Product Right to
Know Act of 2017 makes California the
first state to require ingredient labeling
both on product labels and online for
cleaning products used by millions of
consumers and workers. There was a
series of meetings between Industry
and non-governmental organizations
(NGOs) to negotiate SB-258’s terms.
Industry was represented by trade groups CSPA, American
Cleaning Institute (ACI) and International Fragrance Association
North America (IFRANA), as well as industry’s RB, SC Johnson,
Clorox, WD-40, Ecolab, Spartan Chemical, Givaudan, Henkel,
Sherwin-Williams, Arylessence and 3M. NGOs were represented
by Breast Cancer Prevention Partners, Center for Environmental
Health/CHANGE, Environmental Working Group, Service
Employees International Union (SEIU), National Resources
Defense Council (NRDC), Women’s Voices for the Earth, as well
as Industry’s The Honest Co. and Seventh Generation.
Ground rules for the meetings
included willingness to compromise,
willingness to listen and learn, agreeing
to nothing until everyone agrees to
everything and, if a deal is reached,
both sides agreeing to the same model
in other states, federally and with
retailers.
After deliberation where both sides
gave and took, SB-258 was approved by
California’s governor on Oct. 15, 2017.
The theme of the Consumer Specialty Products Association’s
(CSPA) 104th Annual Meeting, held Dec. 3–7 at
the Marriott Harbor Beach Resort in Fort Lauderdale,
FL, was XPAND 2017. The conference brought together
more than 400 leaders from the household and commercial
products industry.
At the opening session, Steve Caldeira, CSPA President &
CEO, shared that in 2018, the group will be changing its name
to the Household & Commercial Products Association (HCPA).
At XPAND2017 in December, the CSPA announced it will be known as
the Household & Commercial Products Association (HCPA) in 2018. As
we go to press, the launch has not become official, so for the purposes of
this article, the organization will still be referred to as the CSPA.
The change is the result of a nearly year-long process based on the
findings of comprehensive research, multiple focus groups and
key stakeholder input. As part of that process, the association also
commissioned economic research to put hard data behind the
impact of the industry. Caldeira shared the results with attendees,
showing that household and commercial products are a 180-billion
dollar industry employing nearly 200,000 people.
“With continued growth on the horizon for the specialty
chemicals industry, the timing was right for CSPA to embrace a
new name, tagline and logo that projects a more modern brand to
more effectively convey what we do and who our members are,”
said Caldeira. “In 2018, the association will embark on an ambitious
media campaign to increase awareness and understanding of
the significant economic role our members play within the U.S.
economy.”
The lineup of keynote speakers at the conference included
Marty Regalia, former Chief Economist, U.S. Chamber of Commerce;
Charlie Cook, editor and publisher of The Cook Political
Report and columnist for the National Journal; AB Stoddard,
associate editor and columnist, RealClearPolitics; and Clive Davies,
Chief, Design for the Environment Branch, U.S. EPA.
The organization’s Mid-Year Meeting will be held May 14 -18 in
Washington, DC.
Aerosol Products Division program
The Aerosol Products Division convened with a program titled
Expanding Engagement with the Aerosol Industry.
Don Linsenmann of Executive Transformation Mentoring LLC
presented WTF: It Might Not Mean What You Think. There is an
end-to-end process to innovation and a company needs to use pro-
Linsenmann
Quinonez
Fitzgerald
March 2018 SPRAY 31