WAIB/NAA Conference
Industry worked hard to achieve an outcome that saved both the ozone layer and the aerosol
industry. This is an example of creating the future by shifting resources...
that packaging changes and reduction are
also desirable, citing one large manufacturer
that reduced plastic by 3.75 million
pounds in 2018–2019.
Lance Hastings, President, California
Manufacturers & Technology Assoc.,
presented “Shaping the Direction of
Regulation & Legislation in California.”
Hastings advised early engagement
with CARB regulatory staff to
work on bills that
affect manufacturing.
44 Spray December 2019
Hastings Carpenter
If manufacturing leaves the
state, jobs that average 85K per year go
with them in terms of wages, purchases,
homes, cars, vacations and other economic
activity.
Hastings advised that it is important
to develop working coalitions, i.e. when
plastic packaging bills were pending, the
business community worked together to
defeat a plastics recycling bill.
Zack First, Executive Director,
Drucker Institute, presented “Organizational
Leadership.” The lifecycle
of a product is about 50 years. After
that, it is less about the “wow” factor
and more about social effects and
impact on society. For the aerosol
industry, the ozone controversy came
at about the 50-year mark. Industry
worked hard to achieve an outcome
that saved both the ozone layer
and the aerosol industry. This is
an example of creating the future by shifting resources.
Firms need to make preparations for their business to become a
social business. The aerosol industry has evolved from an entrepreneurial
ownership base to more financially motivated firms
such as private equity. Change is risky, but not to change is more
risky, First said.
Scott Carpenter of Formulated Solutions presented
“Millennial Trends & the Future We Can Create in Consumer
Aerosols.” Look for this as an expanded article in an upcoming
First issue of SPRAY. Spray