December 2019 SPRAY 15
include ingredients
and components
that are derived from
plants or use other
renewable materials,
as well as post-consumer
recycled paper.
The assortment
was designed with
“simple yet beautiful
packaging.” The line includes All Purpose Cleaner, Glass
Cleaner, Granite & Stone Cleaner, Hand Soap and Foaming
Hand Soap. Scents include Mandarin & Ginger, Free & Clear,
Lemon & Mint, Lavender & Bergamot, Geranium & Herbs,
Citrus & Basil and Peppermint & Clove.
Everspring also complies with Target Clean, a new product
standard the retailer introduced last March. The Target Clean icon
signals products that are formulated without specific chemicals
often found in product categories, such as phthalates, propyl-paraben,
butyl-paraben and sodium laureth sulfates (SLES).
Counter Culture, manufacturer of probiotic, non-toxic household
cleaning products, has launched a line of All-Purpose Cleaners,
Air & Fabric Refreshers and Floor Cleaner Concentrates.
“We believe that removing all bacteria, both good and bad, does
more harm than good,” explained Michelle Perkins, Founder of
Counter Culture.
“Rather than killing bacteria, our products use friendly bacteria
to populate surface areas and clean effectively.”
With Counter Culture’s probiotic-based products, beneficial
bacteria and the bio-detergents they create clean surfaces by breaking
down dirt, grease and odors that ultimately contribute to a
healthy microbial balance, making environments safer for kids,
pets and grown-ups. The product lines include just four ingredients:
purified water, 13 probiotic cultures, lactic acid and organic
essential oils. The All-Purpose Cleaners and Air & Fabric Refreshers
come in Lemongrass and Geranium scents and the Floor
Cleaner Concentrate comes in Lemongrass and Lavender scents.
All Counter Culture products are USDA Certified Organic, non-
GMO, vegan, gluten-free and not tested on animals. Silgan
Dispensing supplies the trigger sprayers.
Real Simple Magazine recently decided
to make cleaning easier and safer
with its own line of products that are
fast, reliable solutions for the toughest
household dirt, stains and odors. Real
Simple Stainless Steel Cleaner tackles greasy
smudges and persistent fingerprints. Other trigger
sprayer products in the line include Stain
& Odor Treatment, Wood Floor Cleaner,
Washing Machine Cleaner, Leather Furniture
Cleaner, Glass & Surface Cleaner, Cooktop
Cleaner and Granite Countertop Rejuvenator.
The plant-rich formulas are made with
ingredients chosen to reduce risk to families,
pets and the planet. All products are free of
dyes, parabens and chlorine and leave behind
fresh scents such as eucalyptus, lavender, fresh
lemon and bergamot.
As part of its ongoing
commitment to tackling
the problem of plastic pollution in oceans,
SC Johnson (SCJ) launched a Windex product
that uses 100% recycled ocean plastic to
make its packaging. Windex Vinegar Ocean
Plastic offers a streak-free shine that is nontoxic
and cruelty-free.
“With over five trillion pieces of plastic debris
in the ocean, conditions are continuing
to get worse and worse,” said Fisk Johnson,
Chairman & CEO of SCJ. “The Windex
bottle is just one of the many ways we are not
only providing solutions to combat ocean
pollution but taking action to make these
solutions a reality.” The product is topped by the Silgan Dispensing
custom TS800.
Lifestyle TV show Home Made Simple, in partnership with
Procter & Gamble, launched a new plant-based product line (see
page 14) that includes a multi-purpose cleaner, hand
soap, dish soap, laundry detergent and fabric softener.
The Home Made Simple Multi-Purpose Cleaner delivers
lots of shine and is tough on dirt and grime. It
comes in Lavender, Lemon and Rosemary scents. All
the bottles are 100% recyclable and both the laundry
detergent and fabric softener bottles are made from
25% or more post-consumer recycled plastic.
Home Made Simple has been formulated to meet U.S. Environmental
Protection Agency (EPA) Safer Choice and U.S. Dept. of
Agriculture (USDA) standards with up to 95% of the formula’s
ingredients being plant-derived. In fact, the product line recently
garnered a 2019 Safer Choice Partner of the Year award from
the EPA, which recognized P&G for the design, manufacture,
selection and use of selected products in the Home Made Simple
product portfolio.
Method launched a limited-edition collection in partnership
with Creative Growth, an Oakland, CA-based nonprofit art center
that serves adults with disabilities. The curated collection features
the work of four Creative Growth artists paired with four inspired