Commentary
A Clean Future
The definition of “Clean” has changed over the past few years, especially
in terms of “clean eating.” Clean eating used to mean not putting that
watermelon slice that fell on the driveway into your mouth or washing
your hands before you touched every M&M in the candy bowl, trying to find
the “good” colors.
Now, clean eating means the belief that eating whole foods in their most
natural state and avoiding processed foods offers certain health benefits. I
was only made aware of the term this summer, when a kind friend sent me a
smoothie subscription as a gift. The information on the containers proudly
proclaimed that they only contained “clean food” and “clean ingredients.”
Well, I should hope so!
I had a feeling I was reacting in an unhip way, so
looked up what the term really meant. I was relieved
it had nothing to do with unsanitary food processing
facilities.
More recently, the term “clean ingredients” also
pertains to…cleaning products. Note the distinction
between “clean ingredients” and “cleaning ingredients”
6 Spray December 2019
Spray Technology & Marketing
Cynthia Hundley
Publisher
chundley@spraytm.com
Ava Caridad
Editorial Director
acaridad@spraytm.com
Veronica MacDonald Ditko
Assistant Editor
assteditor@spraytm.com
Montfort A. Johnsen
Technical Editor
montyjohnsen@att.net
Susan Carver
Vice President, Administration
scarver@spraytm.com
Doug Bacile
National Sales Manager
dbacile@spraytm.com
Donald Farrell
Production
production@spraytm.com
Miguel Bravo
Graphic Artist
Reader Service
readerservice@spraytm.com
Circulation
circulation@spraytm.com
Volume 29, No. 12, December, 2019
© 2019 Industry Publications, Inc. All rights reserved.
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professional, legal advice.
Note the distinction
between “clean
ingredients” and
“ingredients that
comprise cleaners…”
Editorial Director
or “ingredients that comprise cleaners.” Today’s
consumers now want “natural” and “organic” ingredients
in their household care products.
From fragrances to grease cutters to insecticides,
end users are demanding more sustainable, more
naturally-derived ingredients and packaging, as well
as ingredient transparency. With SCJ now offering
products in containers made from ocean waste plastic
(see A Whole New Clean, p.14), don’t be surprised if
consumers will start looking for packaging transparency,
as well.
If this seems daunting, The American Cleaning
Institute (ACI) is launching a new program in March
for National Cleaning Week called Our Future is
Clean. The initiative has the ambitious goal of helping
all those in the cleaning products supply chain,
including consumers, “work toward a clean, sustainable world, promoting
health and well-being, and seeking to make a real difference through bold commitments
and actions.” The four critical goals include increased transparency,
reduced emissions, the valuing of nature and positive contributions. To read
complete details about the program, visit cleaninginstitute.org.
And as we go to press, the ACI announced the retirement of Richard Sedlak,
its Executive VP of Technical & International Affairs, on Dec. 31. Sedlak
has been with ACI for more than 42 years and has overseen a broad range of
initiatives addressing the environmental fate and the human and environmental
toxicology of cleaning product chemicals. He has contributed to SPRAY
numerous times over the years on regulatory and scientific matters and, just as
we wish him well in his retirement, we will miss his expertise and insight.
We hope you enjoy this issue dedicated to the latest innovations in spray
cleaners…