20 Spray December 2019
A Whole
New Clean
The American Cleaning Institute (ACI) launched its 2019 Sustainability Report, which details
its new strategy calling on the cleaning products industry to take bolder, collective
action to achieve a cleaner world. ACI’s sustainability strategy aims to unite industry efforts
for greater impact across four critical goals:
• Increase Transparency • Value Nature
• Reduce Emissions • Contribute Positively
Supporting this new strategy, ACI also announced Our Future Is Clean, a new campaign
that will launch during National Cleaning Week (March 22–28, 2020). The campaign will
highlight how the cleaning products supply chain is working
toward a clean, sustainable world, promoting health
and well-being and seeking to make a real difference
through bold commitments and actions.
As well as tackling environmental challenges, Our Future
is Clean will also showcase how the cleaning industry
is solving social concerns, especially through transparency and communication. Consumers
need to have confidence in the products they buy, said ACI, knowing they are safe and
effective, and made with respect for people and the planet. ACI companies want to provide
people with the information they need to make informed decisions to enhance their own
health and well-being and select the cleaning products they will use in their homes.
Greener horizons…
Ecovia Intelligence believes the “Green”
trend will continue to permeate the home
care industry, influencing packaging, raw
materials and formulations, as well as the
marketing of finished products. The question
is whether brands should “Green”
existing home care product lines, or start
again and develop dedicated sustainable
brands.
“The household surface cleaning category
needs an infusion of step-changing
innovation to overcome its communized
status and drive growth,” concluded Jamie
Rosenberg of Mintel.
“In the short term, changes enabling
more convenient and sustainable online
shopping, natural ingredients and even
probiotic cleaners that achieve bacterial
balance in the home will begin nudging the
category in this direction. Over the long
term, the category will need to find ways to
cater to an aging population.” Spray
ACI commits to a Clean Future