Commentary
Like Dry Shampoo
for your clothes…
6 Spray December 2020
SPRAY Technology & Marketing
Cynthia Hundley
Publisher
chundley@spraytm.com
Ava Caridad
Editorial Director
acaridad@spraytm.com
Veronica MacDonald Ditko
Assistant Editor
assteditor@spraytm.com
Montfort A. Johnsen
Technical Editor
montyjohnsen@att.net
Susan Carver
Vice President, Administration
scarver@spraytm.com
Doug Bacile
National Sales Manager
dbacile@spraytm.com
Donald Farrell
Production
Miguel Bravo
Graphic Artist
Circulation
circulation@spraytm.com
Volume 30, No 12, December 2020
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Iwish I had thought up the title of
this issue’s Commentary page, but
credit goes to Stephanie Saltzman,
Beauty Director at Fashionista.com
in a review she wrote about her favorite
fabric refresher. It’s a quirky way to think
of this persistent hot trend in laundry
care, but the premise is the same. The
reasons why we use dry shampoo apply
more-or-less as to why we use laundry
refresher—to save water, to save time, to
protect hair color/fabric color from fading
and, if we’re being honest, because
some days we just feel terribly lazy and/
or tired. Give your hair and your favorite
jeans a spritz and you’re out the door
with none the wiser.
It’s doesn’t stop at just deodorizing and dewrinkling—SPRAY’s annual Household Care
feature (p. 14) highlights aerosol laundry products that actually keep clothes from getting
dirty in the first place. If your mother ever threatened to spray you head-to-toe with Scotch-
Guard when you were a kid, then she’ll be thrilled with products such as PristineCollars
and Faultless Premium Protect Finish Ironing Spray Pro Grade, which actually repel stains
from perspiration, cosmetics and sunscreen on clean clothes.
So just when you think there are no more avenues for the aerosol product to travel, that
everything we could possible do with an aerosol we have done, along comes another group
of products that you never even knew you needed but are so glad they’ve arrived.
Aerosol Summit in Nashville postponed
You may have noticed—and been excited about—
promotions in this and previous issues of SPRAY
for the Aerosol Summit, scheduled to be held in
March 2021 in Nashville, TN. The event was originally
scheduled for March of 2020, but due to the
COVID-19 pandemic, was moved back a year.
However, as we go to press, event organizers
announced that the Aerosol Summit is once again
postponed due to the current health crisis in the
U.S. and the uncertainty of domestic and international
travel in the coming months. The event
will indeed be rescheduled, so be sure to check
back with SPRAYTM.com, Facebook (@SprayTechnologyMag) and Twitter (@SprayTechnology)
frequently, as well as upcoming issues of SPRAY, to get breaking event updates for the
Aerosol Summit and all other aerosol industry events…
Wishing readers a safe and happy yuletide,
Editorial Director