Spray Patterns AVA CARIDAD
Editorial Director
Beiersdorf’s NIVEA MEN personal care brand and
world-famous football (soccer) club Real Madrid C.F. are
launching their partnership in 70 countries. For the kickoff
of their global collaboration, NIVEA MEN showcased
the importance of being prepared, thus incentivizing men
worldwide to unlock their full potential in their everyday
lives. NIVEA MEN and Real Madrid have been successful
partners since 2013 in select countries. Now Stefan Heidenreich,
Beiersdorf Chairman of the Executive Board and
Florentino Pérez Rodriguez, Club President of Real Madrid
C.F., have signed a five-year contract extending their partnership
globally.
Starco Brands announced that Breathe, its new household aerosol
cleaning brand, has been awarded the NAPPA (National Parenting
Product Awards) win for 2017. Breathe is certified
by the U.S. Environmental Protection Agency’s
(EPA) Safer Choice program, which means it
is safer for people, pets and the environment.
Breathe offers industrial strength formulas with
eco-friendly ingredients in four cleaning categories:
stainless steel, bathroom, furniture and multi-surface.
“This prestigious award reconfirms that Breathe offers third-party
verified performance…thereby giving consumers the confidence that
cleaning with the Breathe aerosol line is safe and effective,” said
Ross Sklar, CEO, Starco Brands. “The validation from families
who tested, evaluated and selected our product is very gratifying.”
38 Spray February 2018
The International Federation of Societies of Cosmetic
Chemists (IFSCC) announced that the 2017 Lester
Conrad Education Prize was won by the Asociación
Peruana de Química Cosmética (Peruvian Association
of Cosmetic Chemists). The award money of
CHF8,000 ($8,196) pays for a three-year educational
program proposed by the winning Society. The Peruvian
Society will feature a series of international
speakers as its educational program in 2018–2020.
New research by brand protection firm MarkMonitor
reveals that 27% of global consumers surveyed (4,401
people spanning ten countries) have been tricked
into buying rip-off products online.
Of these, 32% have bought counterfeit cosmetics
unknowingly, while 25% have ordered fake skin
care products and 16% have bought bogus sun care
products.
The research also revealed that when a consumer
realizes the products are fake, 40% take their complaints
directly to the brand in question.
“The threat of counterfeiters is ever-present,
affecting both brands and consumers,” said Anil
Gupta, Chief Marketing Officer of MarkMonitor.
“For brands, it’s all about the loss of revenue,
reputation and customer trust. However, when it
comes to non-genuine consumer goods such as sun
care, skin care, cosmetics and medicine, the consequences
for shoppers are far greater, affecting their
health and wellbeing.”
In non-beauty categories, 22% of shoppers have
ordered counterfeit supplements and 16% have
purchased medication on the black market. Consumers
were surveyed from the UK, U.S., China,
Denmark, France, Germany, Italy, the Netherlands,
Spain and Sweden.
Starting in January in Canada, under the new Ontario Health
Insurance Plan (OHIP+), the Ontario Drug Benefit Program will
cover AeroChamber Plus Flow-Vu antistatic chambers for children
12 years of age and under. Children prescribed a Metered Dose
Inhaler (MDI) for their asthma by a doctor or nurse practitioner
will now be eligible for one chamber per year under the new
program. The product has been
endorsed by The Lung Association
(Canada).