Customized perfumes & bottles Consumer-centric personalization inspires fragrance and its packaging… The latest in affordable luxury is personalization of perfumes and perfume bottles. More brands are offering customization solutions to improve consumers’ shopping experience, whether offline or online. Guerlain has been offering artisan personalization 24 Spray October 2014 services for many years, on both perfume bottles and cosmetic cases. French fragrance brand Serge Lutens offers its customers the services of an engraver to etch initials or a name on a perfume bottle for up to €77 ($100), plus the price of the perfume. Atelier Cologne allows purchasers to engrave their initials or a first name on the leather case of the 30mL travel size fragrances, which is free with the purchase of the 200mL size. For €20 ($26), the customer can select case color and fonts, as well as opt for gold or silver letters and a vertical or horizontal engraving. This trend is expected to continue, according to Vincent Gallon of AFP/ Relaxnews, driven both by growing consumer demand and by technological innovations that may reduce the cost of customization and lead to more variety and Atelier allows purchasers to engrave initials or names on the travel size leather case. The personalization “Myra” adorns a bottle of Guerlain La Petite Robe Noire. A Guerlain artisan engraver personalizes a lipstick case. On-trend:
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