Home for the By Ava Caridad Editorial Director 12 Spray October 2014 Going mobile… Holiday retail sales in the U.S. topped $602.1 billion last year, with 64.8% of shoppers using social media to find the perfect gift, according to public relations firm Cision. The National Retail Federation (NRF) indicated that well-planned, effective and sustained merchandising is a key element of a retailer’s successful holiday season, from Black Friday and Cyber Monday right through the last minute Christmas shopping rush. Smartphones and tablets continue to transform how, where and when consumers shop, and online merchandisers are paying particular attention to how they optimize their site to meet customer expectations for seamless and satisfying interactions across devices. This year, 70% of retailers surveyed are investing “significantly” in a mobileoptimized website for the coming holiday season, although some may be overlooking the need for distinct tablet-specific experiences. Additionally, one-quarter of retailers surveyed also are investing significantly in imagery, both still and video. Holiday shoppers rate “clear product descriptions” as a very important factor, and retailers need to ensure they’re adequately prioritizing these assets and optimizing product information for mobile devices. Preserve us! Halloween is just around the corner, and Pumpkin Fresh Pumpkin Preserver helps extend the life of carved pumpkins by keeping them fresher for longer. With daily use, the spray-on, non-toxic and biodegradable formula fights mold, rot and decay in jack o’lanterns. Pumpkin preservation is simple, clean and easy, and for the serious pumpkin carver, there is a onegallon refill size. Supplier of the spray bottles is Specialty Bottle. In 2013, two-thirds of U.S. consumers said they would partake in Halloween activities, spending $75 on average to celebrate for a total of $6.9 billion, according to NRF. Halloween has become more Consumer spending increases in December as spray products continue to evolve with festive themes. Holidays
Spray Oct 2014
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