SPRAY Technology & Marketing Commentary The good, the bad and the World Cup If you woke up today and asked yourself “What’s going on in the Southern Hemisphere?”…well, it would be your lucky day. The good news is that the Australian Aerosol Association and the Asian Aerosol Federation recently held AerosolSydney2014, a four-day joint event that featured an industry forum with local and international speakers, an Aerosol Industry Awards Gala Dinner and the annual meeting of the Asian Aerosol Federation. Coverage of the event can be found on page 36. I did not cover the event in person, sadly, because my supervisors knew that if they sent me to Sydney, I simply wouldn’t have come back. Especially when I learned that one of my favorite Australian comedians, James O’Loghlin, was the MC of the awards dinner! I saw O’Loghlin live in a nightclub in Perth, Western Australia once. He was a bit abusive toward the crowd, as not many people had turned up for his show and he was angry with his promoter. But that was hardly our fault; we had turned up, hadn’t we? I was sitting up front when he asked someone in the audience to call out a Victorian profession. I hollered “chimney sweep!” and he remarked that between us we made one whole comedian. I got his autograph afterward and he was still very cranky toward me. I would have welcomed the chance to smooth things over with him at last at the awards dinner. The bad news out of Australia is that retailers in Alice Springs, the third largest town in the Northern Territory, made popular by the Neville Shute’s classic romance novel A Town Like Alice, have agreed to keep a particular brand of aerosol deodorant off their shelves after a spate of “huffing” in the town. Major supermarkets chose to remove the product for two weeks after more than 500 reports that minors were using it to get high, according to www.abc. net.au/news. The Central Australian Youth Link Up Service reported the move significantly reduced the problem, but it is still getting reports of young people sniffing aerosols. Removals or “lock-ups” of aerosol products can produce short-term results, but as we’ve learned from Chicago and other U.S. cities who’ve tried it, it doesn’t solve any long-term substance abuse problems, but serves to merely tarnish the reputation of aerosol, diminish sales and frustrate legitimate purchases. Alice Springs could benefit from the insight of the Graffiti Resource Council, formerly known as the National Council to Prevent Delinquency. Bom divertimento, 6 SPRAY June 2014 Cynthia Hundley Publisher chundley@spraytm.com Ava Caridad Editorial Director acaridad@spraytm.com Greg Dool Assistant Editor gdool@spraytm.com Montfort A. Johnsen Technical Editor montyjohnsen@att.net Susan Carver Vice President, Administration scarver@spraytm.com Doug Bacile National Sales Manager dbacile@spraytm.com Donald Farrell Production production@spraytm.com Joy Cunningham Reader Service Coordinator readerservice@spraytm.com Circulation circulation@spraytm.com Member: CAPCO Volume 24, No 6 June 2014 Copyright 2014 by Industry Publications, Inc. All rights reserved. No part may be reprinted without written permission from the Publisher. Spray Technology & Marketing (ISSN No.1055-2340) is published monthly by Industry Publications, Inc. Correspondence for editorial, advertising and circulation to: 3621 Hill Road, Parsippany, NJ 07054 Phone: 973-331-9545 • Fax: 973-331-9547 Subscription inquiries: circulation@spraytm.com Internet: spraytm.com, twitter.com/SprayTechnology Periodical postage paid at Parsippany, NJ and at additional mailing office. POSTMASTER: Send address changes to Spray Technology & Marketing, 3621 Hill Road, Parsippany, NJ 07054. Subscription rates: U.S. 1-year $50.00; Canada & Mexico 1-year $60.00. Airmail Rates to foreign countries: $130.00/yr. Single copies of current issues: $12.00. Directory Issue (Buyers Guide) $27.00 (includes shipping). Missing issues: Claims for missing issues must be made within three months of the date of the issue. Printed in the U.S.A. Industry Publications, Inc. also publishes Indoor Comfort Marketing The opinions expressed in this publication are not intended to be, nor should they be interpreted as, a replacement for professional, legal advice. Ava Caridad, Editorial Director While the organization primarily works to reduce graffiti vandalism, it is also highly skilled in dealing with aerosol lock-up regulations and market protection through issue management. Elsewhere in the Southern Hemisphere, the World Cup is under way this month in Brazil! Who cares? Everyone, apparently. Personal care products get in on the fun with special World Cup-themed aerosol products for use and for collecting. Read about these soccer-inspired body sprays for men and women on page 19. Editorial Director
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