Top 10 Global Consumer Trends in 2019
1Age Agnostic: Boundaries of old age are shifting. As people live
longer and take better care of themselves, older consumers feel,
and want to be treated as, younger.
2Back to Basics for Status: Shoppers are searching for authentic
products and experiences, moving away from overt materialism
to simplicity as well as from generic to higher quality products.
3
Conscious Consumer: What used to be the domain of
ethically-positioned, niche producers is now being embraced
by conventional companies through higher welfare products.
4
Digitally Together: As our digital capabilities and comfort
using new technologies grows, so will the potential of what can
be created or experienced together, but remotely.
5
Everyone’s an Expert: Whereas previously shoppers relied on
a certain brand or information source, now companies must
constantly innovate to entice more inquisitive shoppers.
6
Finding My JOMO: The Fear of
Missing Out has now given place
to the Joy of Missing Out. Consumers
want to protect their mental well-being,
disconnecting from technology
and prioritizing what they truly want
and enjoy doing.
46 Spray March 2019
7I Can Look After Myself: As people become more self-sufficient,
they take preventative measures against illness, unhappiness
and discomfort without consulting a professional.
8
I Want a Plastic-free World: The push for a plastic-waste-free
society has gained momentum, creating a virtuous circle where
businesses gain by improving sustainability.
9
I Want it Now!: Consumers seek instant gratification and
frictionless experiences that mesh with their lifestyles, allowing
them to dedicate more time to their professional or social lives.
10Loner Living: More people—especially older consumers—
across the world break the stigma of living alone and
embrace their independent lifestyles. Spray