and moisturizes a new tattoo while locking in ink color. The foam
barrier stops the infiltration/penetration of airborne pathogens
with pharmaceutical-grade ingredients. It helps minimize scabbing
and infuses skin with necessary vitamins and minerals to soothe
while creating a healing environment for a new tattoo. The 2oz.
can is from Montebello.
Olay Foaming Whip from P&G lathers
instantly into a thick and luxurious
foam that “literally defies gravity.” It
envelops skin in a rich lather for maximum
16 Spray November 2018
in-shower cleansing without heavy
residue. The advanced formula goes on
smooth and washes away effortlessly,
leaving skin feeling weightlessly clean.
The product comes in Cooling White
Strawberry & Mint,
Purifying Birch Water
& Lavender and Shea
Butter.
Old Spice Foamer Foaming Body Wash in
Pure Sport or Swagger (lime and cedarwood)
is a foam soap that “cleans with a vengeance”
and leaves no dirt or odor behind. According to
parent company Procter & Gamble, the product
“goes on as a thick foam lather, rinses off clean,
smells manly, disregards haters, makes your natural
magnetism more obvious, transforms un-fresh
men into legends of confidence and drop-kicks
dirt and odor.”
No more marks…
According to the HCPA, almost 62.8 million aerosol Deodorant/
Antiperspirant/Powders were filled in the U.S. in 2017. Deodorants
sprays in the U.S. are second only to deodorant sticks, according
to Euromonitor International, which indicated that deodorant
sprays experienced faster growth in current value terms in 2017.
The sprays continue to experience steady growth following the
launch of the dry spray format and brands that address consumers’
dislike of underarm stains
on clothing.
Nivea launched a new
line of aerosol deodorants
that helps address this concern.
Available in scents
such as Fresh Energy,
Fresh Flower and Fresh
Natural, the sleek containers
retail in a 150mL size.
The line also includes
Fresh Black & White that
doesn’t mark black clothes
nor leave yellow marks
on white clothing. The
deodorant sprays last for 48 hours. The aerosols feature Weener
Plastics’ new twist-lock spray cap. The cans are from Ardagh.
For those exotic weekends, Tabu Delicata, Tabu Linda, Tabu
Libre and Tabu Ousada Antiperspirant/Deodorant will also not
leave marks on clothes with patented
“Intelligent 48-Hour Protection.”
Condensa supplies the cans for the
line.
Lady Speed Stick
Spray in Fresh scent
offers an active pH
antiperspirant/ deodorant
formula with
“protection that suits
you.” It sports the Ocean actuator from Lindal.
A close shave…
According to the HCPA, there were more than
221 million units of aerosol shaving lathers and
gels filled in the U.S. in 2017. This is an increase
over the more than 214 million filled in 2016.
With more men sporting beards, these numbers may not seem to
make sense; however, according to market research source Statista,
interest in shaving and male grooming in general will continue to
rise—predominantly driven by the younger population—as the focus
on male celebrity is accorded greater importance.
In line with this, Harry’s Shave Club has been making waves in
the U.S. market since 2013 when it launched its razor and
shaving care home delivery subscription program. Now,
Harry’s has partnered with retailer Target to offer its products
in stores, including two sizes of Harry’s Shave Gel in
a can from Ball. The rich lather protects the face and with
an aloe-enriched formula and gentle ingredients to soothe
and refresh skin. The product is paraben-free, sulfate-free
and never tested on animals.
Additionally, Smartly is Target’s new lower price point
essentials and personal care brand that makes shopping
for everyday needs more affordable
than ever, according to
the company. Featuring more
than 70 products, most items
in the assortment are under $2. Smartly
products—such as Shave Foam—feature
a variety of fragrances developed in
partnership with master perfumers, such
as Blossom, Citrus Grove and Rain
Shower. The assortment launched in
October and will be sold as single items
or in small multi-packs.
Dry oils soothe and protect
Body oils, specifically dry body oils, are often used in place of
body lotions and creams due to the extreme skin softening effects
they can provide, as well as powerful ingredients such as vitamins
and antioxidants they can deliver. Indeed, dry oils from the new
Aroma Fusion Body Collection by Yon-Ka Paris are an extra
boost of nourishing hydration dry skin craves when lotion just
isn’t enough. The at-home spa experience for the upcoming cooler
months includes Huile Detox, which combines the detoxifying
powers of chios resin from the Pistacia lentiscus tree with the nourishing
action of sunflower and sesame oils. Huile Silhouette is a
Soft & Strong