Soft & Strong
Skin and body care focus on the protection of skin and clothes, as well as
the softness of foams and oils… Ava Caridad, Editorial Director
According to the Household & Commercial Product
Association (HCPA), 909.7 million personal products
in an aerosol were filled in the U.S. in 2017.
The mass personal care segment in the U.S. is experiencing
positive but minimal growth, according
to market research firm Euromonitor International, although the
competition from premium beauty and personal care is intensifying,
particularly in skin care.
Although premium beauty categories continued to outperform
mass beauty categories in the U.S. in 2017, the market witnessed
growth in the masstige segment, which sits at the high-end of the
mass segment.
The U.S. prestige beauty industry reached $17.7 billion in 2017,
a 6% increase over 2016, according to global information company
The NPD Group. At the forefront, the skin care category
grew its sales by 9% and contributed 45% of the industry’s total
gains; makeup followed with a 6% increase in sales and fragrance
finished the year up at 4%.
“Change was the theme of the beauty industry in 2017, from the
shifts in trends and category performance, to the wave of mergers
and acquisitions which show no signs of abating in the near
future,” said Larissa Jensen, Executive Director & Beauty Industry
Analyst at The NPD Group. “The industry has not only adapted
to this change, but has continued to achieve strong and consistent
growth, as it has seen for the last few years. We can expect change
to continue to be the catalyst of growth for the industry in 2018.”
There’s the rub…
Products that protect skin from chafing and rubbing continue
to gain momentum in the mass and masstige markets. Fitness,
health and wellness personal care brand SweatWELLth launched
a number of products to prepare and support active consumers
before, during and after physical activity. Friction Free Workout
Anti-Chafing Spray is an easy to apply spray that cools and repairs
skin from damage that is caused by chafing. Power Shower Post
Workout Cleansing Spray cleanses away the dirt, oil and sweat
that clings to skin with jojoba, coconut oil and smart antioxidants.
No Sweat Pre-Workout Hydrating Spray helps minimize moisture
loss. Awesome Chalk Workout Ultra-Grip Spray helps consumers
skip the communal chalk bucket and opt for a grip spray formulated
to prevent nasty rips and blisters. The gym bag staples are U.S.
Transportation Security Administration (TSA)-approved and filled
by American Spraytech.
Skin Slick Continuous Spray Skin Lubricant
was formulated to help prevent chafing for athletic
individuals. The anti-chafe, anti-blister spray helps
runners, cyclists, triathletes and swimmers put on
tight tech suits and swim skins. When sprayed on
prone-to-problem areas, it acts as a second skin
and alleviates uncomfortable rubbing. The spray
is water-proof, sweat-proof and guaranteed to stay
on through sweat and water. Fragrance-free, it is
safe to use on Lycra (Spandex) and Neoprene.
BLAMtastic Rash Prevention & Relief Spray
with 12% zinc oxide is a mess-free alternative to
treat, prevent and soothe skin rash.
Rubbing creams or ointments onto
tender skin affected by rash can
be painful and stressful. Soothing
BLAMtastic offers instant spray-on relief with no
touching or rubbing required for application. It
sprays at any angle, allowing for easy personal application
anywhere on the body. It reduces rash risk
by using a natural formula with ingredients
recommended by physicians, according to
the company. Natural oils create a barrier
against wetness and zinc oxide is an antibacterial
remedy for chafing and wounds.
The product is filled by BOV Solutions and
comes in a can from Montebello.
The fun of foam…
Foaming products for adults are continuing in popularity.
Not only are they fun in the shower, but the stay-put properties
of foam allows products to deliver key ingredients to
the skin.
One example is H2Ocean Foam Tattoo Aftercare, an
all-natural skin foam that acts as a natural liquid bandage
November 2018 SPRAY 15
November 2018 SPRAY 15