Guest Commentary
This month, Commentary is provided by guest editorialist,
Donald J. Farrell, Publisher of Spray Technology & Marketing
and President of Industry Publications, Inc.
Please allow me to
re-introduce myself…
6 Spray March 2021
SPRAY Technology & Marketing
Donald J. Farrell
Publisher
dfarrell@spraytm.com
Ava Caridad
Editorial Director
acaridad@spraytm.com
Veronica MacDonald Ditko
Assistant Editor
assteditor@spraytm.com
Montfort A. Johnsen
Technical Editor
montyjohnsen@att.net
Susan Carver
Vice President, Administration
scarver@spraytm.com
Doug Bacile
National Sales Manager
dbacile@spraytm.com
Donald J. Farrell
Production
production@spraytm.com
Miguel Bravo
Graphic Artist
Circulation
circulation@spraytm.com
Volume 31, No 3, March 2021
©2021 Industry Publications, Inc. All rights reserved.
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Spray Technology & Marketing
(ISSN No.1055-2340) is published monthly
by Industry Publications, Inc.
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The opinions expressed in this publication are not intended
to be, nor should they be interpreted
as, a replacement for
professional, legal advice.
I am Don Farrell, and as of January 1, Publisher of Spray Technology & Marketing. As
many readers may not know my name, you could say I am new to SPRAY. However,
that is far from the real story.
I started my career with Industry Publications, SPRAY’s parent company, in the
late 1970s as the advertising salesman for what was then called Aerosol Age. In those
early years, I attended most of the major industry meetings including CSMA (now the
Household & Commercial Products Association or HCPA) in Florida, drifting from
cabana to cabana, getting to know who was who and what was what.
Looking back into our archives, I found a report on the “hot topics” from my first
CSMA meeting in January 1979. One presenter proposed what the “New Markets”
for aerosols might be in the 1980s. The list was long, close to 50 items, but some of
the more interesting ones were, Products that Improve Cooking Skills, Products that Keep
Household Cleaning Unnecessary, Products that Remove Pollutants from the Air and Products
that Provide Sun Protection (not a particularly hot topic in those days, if you will excuse
the pun).
I stayed with Aerosol Age for several years before shifting my focus to another industry
publication within the company. Cynthia Hundley moved into my position at
Aerosol Age and, of course, was SPRAY’s Publisher up until her recent retirement. Her
career was long and distinguished; she was involved in so many aspects of the aerosol
industry that it is impossible to list them all here. Industry Publications thanks her for
her many years of diligent service.
During the past few decades, I’ve stayed up-to-date on the larger issues and movements
in the aerosol industry, albeit from an upper management position as officer
and owner of the company. I have contributed to the promotion of the Eastern
Aerosol Association, the Aerosol Summit, and the design of the aerosol industry trade
show booth. You may have also noticed that I’ve kept my hand in every issue as the
designer of each SPRAY cover.
Bernard D. Kahn, a speaker from that January 1979 CSMA meeting, summed up
with this: If you consider the broad range of consumer benefit pressurized products can offer…
if you think of new generations of products to meet new generational needs…you must conclude
that the age of pressurized products has just begun.
SPRAY is committed, as ever, to seeing that through.
Publisher