February 2021 Spray 15
Euromonitor also pegged sustainability as a key trend in
the U.S. beauty and personal care industry, highlighted by
consumers’ growing interest in waste reduction as well as in the
promotion of charitable causes. Key sustainability initiatives
that small, mid-sized and large players tapped into included
sustainably sourced ingredients, as well as packaging that is
recyclable, recycled or refillable.
The Future of Shaving
Over the last few years, consumers, particularly younger adults,
have been taking a relaxed approach to their shaving and hair
removal routines, contributing to the market’s sluggish sales
growth, noted Mintel’s Guinaugh. With more people practicing
social distancing and working from home due to pandemic
shelter-in-place orders, U.S. consumers have taken an even
more relaxed approach to grooming routines and removing unwanted
hair is not perceived as a necessity. As a result, the shave
care market took a short-term hit in 2020, but once restrictions
are lifted and people resume normal routines, typical hair
removal behaviors will likely shift back in place, allowing the
market to stabilize with continued slow growth,
said Mintel.
By popular demand, The Real Shaving Co.
has branched out from tubes to launch two new
shave gels in a 150mL aerosol format, which the
company claims is the preferred delivery method
for 80% of men. Sensitive Shave Gel contains
aloe leaf juice to help leave even the most sensitive
skin soothed, healthy and nourished, the company
said. Moisturizing Shave Gel protects skin with
a barrier for “ultimate” razor glide
and precision. It contains seaweed
extract to help soothe and moisturize
dry skin.
Formulated with aloe and a
sweet raspberry scent, Pure Silk Raspberry Mist
Spa Therapy Shave Cream from Perio, Inc.
helps protect and nourish with a moisturizing
smooth glide formula that leaves skin looking
and feeling smooth. The paraben-free shave
cream uses no animal testing and comes in both
5oz. and 7.25oz. cans from Trivium Packaging
North America that sport rust-proof aluminum
bottoms to help prevent rust rings on shower
and bathtub surfaces.
Aromatherapy gains ground…
Market research firm Grand View Research noted that the
global aromatherapy market size was valued at $1.37 billion in
2019 and is expected to grow at a compound annual growth
rate (CAGR) of 11.8% from 2020 to 2029. Rising awareness
of the various benefits of aromatherapy, including the reduction
of stress, depression, insomnia and anxiety—particularly in
developed economies—is anticipated to boost sales.
J.R. Watkins recently unveiled Aromatherapy In-Shower
Mist. Crafted to transform a home shower into a spa-like
sanctuary, the naturally-derived, in-shower spa mists come in a
collection of three: SLEEP Monoi & Sandalwood is infused
with a powerful blend of natural extracts of lavandin, orange
and cactus water to encourage a restful night’s sleep. DETOX
Tumeric & Citron clears the mind and relaxes the body with
cactus water, ginger and hazel. AWAKEN Rosemary
& Rosewood stimulates and awakens the
senses with coriander, cactus flower and bergamot.
Packaging is from Kaufman Container.
Following up on its Cannabis Flower Body &
Pillow Mist, Pacifica has launched a new collection
of water-based sprays for body, pillow or sheets.
Inspiring Strawberry Peach is infused with the
signature aromatherapy blend of fresh strawberries
and peaches. Uplifting Ocean Citrus has notes of
fresh lemons and a hint of vanilla while Relaxing
Lavender Moon has notes of lavender and vanilla.
De-Stress Coconut Cream imparts a coconut and
vanilla scent.
Fresh locks…
With work-from-home consumers taking fewer showers, hair
care products have stepped up to the plate to
keep hair looking and smelling fresh. One such
product is Waterl<ss Fragrance Mist in Apple
& Berry or Rose & Peach scents, which tame
frizz and help all hair types smell fresh, fruity
and floral all day without the use of water,
parabens, sulfates or alcohol. The 1.3oz. sprays
sport the Aptar Geneva aerosol TTL actuator.
COLAB Dry Shampoo + Overnight
Renew is a new formula that
works while the user is sleeping
to renew, refresh and care for hair
and scalp. With notes of amber
and tonka—plus eucalyptus and
lavender essential oils—the soft,
calming scent will leave hair (and pillow) smelling
fresh and looking revitalized. Enriched with pink
clay, the product not only effectively absorbs oil
and impurities, but also provides an overnight
detox for hair. It also has enriched ingredients to
condition and care for the scalp. According to
COLAB, the company is against animal testing, is
cruelty-free and vegan-friendly.
Unite Gone in 7 Seconds Root Touch-Up
Spray is a temporary root cover spray that instantly
conceals, blends and touches up grown-out and