France shows modest
growth in a mature market...
The number of aerosol products filled in France in 2019
totaled 688 million, according to the Comité Français des
Aérosols (French Aerosol Committee or CFA). This is a
decrease of 8 million units (-1.15%) from 2018, which saw fillings
of 696 million.
According to the CFA, this small drop in filling is still a good
indicator of a dynamic aerosol industry. Growth in 2018 may have
created an overstock situation in early 2019, explaining a slow start
during first half of 2019. Therefore, a slight decrease in volume in
2019 was expected.
Two categories declined slightly: Personal Care and Household.
Personal Care is a well-established, mature category in France and
is subject to fluctuations due to weather or fashion. The market is
shared between major brand owners, not all of whom produce in
France. There was also tough competition from imports in 2019,
with imports probably having an advantage, stated CFA.
The Household category’s significant and unforeseen drop in
production is likely due to air fresheners (-40 %). The major brand
owners for that subcategory that produce outside of France have
increased their market share within the country.
18 Spray August 2020
Other segments are growing. The Insecticide/Horticulture
category remains stable despite French Biocide regulation.
The growth of the Other category was boosted by the Pharma/
Veterinary subcategory (+9 %).
Inhalers are not included in CFA statistics, nor are plastic
aerosols, which represent a negligible volume. Results are based
on data provided by both members and non-members of the
CFA for the calendar year 2019.
Personal Care
Personal Care aerosols saw a decrease of 2.9% for a total volume
filled of almost 432 million units.
Deodorants & Antiperspirants: -8.3% filling volume in 2019
This sub-category of Personal Care aerosols continued to decrease,
following the trend of previous years. According to the CFA, this
drop in production was the result of maturity of the subcategory,
competition from other types of packaging and aggressive promotional
marketing of non-French aerosol products in the French
market.
France 2019 Aerosol Fillings (in millions of units)
Category Steel Aluminum 2019 2018 2019 vs. 2018 2019 vs. 2018
Containers Containers Total Total in millions of units in percentage
PERSONAL CARE 108.2 323.7 431.9 444.6 -12.7 -2.9%
Deo & AP 5.2 109.0 114.2 124.5 -10.4 -8.3%
Hair Mousse & Hair Spray 63.4 103.4 166.8 160.6 6.1 3.8%
Shaving Mousse & Shaving Gel 30.6 20.0 50.6 50.0 0.6 1.3%
Sun Protection, Water Spray,
Dry Shampoo, Other 9.0 91.3 100.3 109.4 -9.1 -8.3%
HOUSEHOLD CARE 67.0 2.9 69.9 72.9 -3.0 -4.1%
Air Fresheners 22.0 0.3 22.3 37.6 -15.3 -40.6%
Insecticide & Plant Products 27.6 0.0 27.6 27.6 0.0 -0.1%
Textile & Carpet, Furniture Polish, Oven Cleaner, Bathroom/ Kitchen,
Leather & Shoe, Other 17.4 2.6 20.0 7.7 12.3 1,900%
MISCELLANEOUS 98.0 88.0 186.0 178.6 7.3 4.1%
Cars & Motorcycles (excl. paint), Paint & Varnish,
Industrial & Technical 91.0 5.0 96.0 95.8 0.2 0.2%
Pharma & Veterinary 4.4 82.0 86.4 79.5 6.9 8.7%
Food, Other 2.6 1.0 3.6 3.3 0.3 8.2%
GRAND TOTAL 273.2 414.6 687.7 696.0 -8.3 -1.2%