November 2013 Spray 27 change, said Morgan. Computing power doubles every 18 months, bandwidth of fiber doubles every nine months; and the cost of storage shrinks by 50% each year. This has caused a sales dilemma, wherein salespeople often complain “My contacts were downsized,” “All I get is voicemail,” “She won’t respond to my e-mails,” and “He doesn’t have time for lunch.” The new nature of relationships is fostering a new way to connect using LinkedIn, Facebook, Twitter, the blogosphere and peer networks. The changing nature of organizations has gone from Centralized to Decentralized to, currently, Distributed Networks. The advantages of a Distributed Network are that it speeds information flow; allows for more input; and reaches the furthest boundaries of the network. However, these are also the challenges. Technological change drives economic, social and political change, and the pace of change will only accelerate, concluded Morgan. Successful businesses will embrace traditional values and the necessity for change. Hal Ambuter, Director, Regulatory & Government Affairs at Reckitt Benckiser (RB) focused on the regulatory challenges of d-CON Rodenticides. According to Ambuter, the proposed elimination of consumer products containing second generation anticoagulants (SGAR), a toxin used in rodenticides, under the U.S. Federal Environmental Protection Agency (EPA) Rodenticide Mitigation Decision (RMD) is bad policy, bad science and is not warranted. It is a precedent for bans of other chemicals and product formats, and should be closely watched by the consumer products industry. Ambuter said risks of increased use of bromethalin and the impact of a resistance to first generation anticoagulants (FGAR) have not been adequately studied. The impact on non-target wildlife is unknown. Additionally, the cost impact of RMD compliant bait stations is significant and can adversely effect economically challenged populations. FGAR exposure to children and pets is worse than SGAR exposure, as bromethalin exposure presents high medical risks and costs. SGARs are easily and readily treatable, often not needing any treatment RB’s proposals address the substantive concerns that the Dept. of Pesticide Regulation (DPR) and EPA have raised. RB suggests indoor use only to minimize any possibility of wildlife being exposed through outdoor use. Enhanced education can increase consumer understanding of these products; educate consumers about potential risks to wildlife; provide information on total rodent control programs and provide information on correct product purchase. This can be done through significant changes to label graphics; in-store, point of purchase material and enhanced website communications. Graphics label changes can include dramatic label simplification; synched use of color, pictograms, and icons across all media; full bilingual labeling; specific warnings about use around children and pets, cut application rate by >50% by optimizing use directions; and encouraging the use of integrated pest Morgan
Spray November 2013
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