In the U.S., the hair care product market grew 3% in 2012, similar to 2011, according to Euromonitor International. Relatively high growth rates for standard shampoos and conditioners were offset by single-digit growth in styling agents and value decline in hair colorants, 2-in-1 products, and perms and relaxants. Globally, the world hair care market in 2007-2011 also witnessed 3% growth, and in 2011, the total revenues of the market stood at over $50.342 billion. Over the same period of time, consumption volumes grew at a 3.8% rate and in 2011 exceeded 14.466 billion units, according to Haircare: Global Industry Guide, drawn up by MarketLine and published by Market Publishers Ltd. A Matter of Style The hair styling product manufacturing industry experienced a rocky past five years. Consumers’ disposable income fell during the U.S. recession, discouraging them from spending on hair care products, explains Hair Styling Product Manufacturing in the US: Market Research Report from IBISWorld. Looking forward, demand is beginning to return, and export markets in emerging economies are growing even faster. One sign things are picking up is the fact that there has been no shortage in the launch of hair styling products this year. For example, Superdrug drug store chain launched its own extensive collection of hair care products called THIS ONE. The range includes a Blow Dry Spray, Replenishing Treatment, Curl & Wave Crème, Hair Oil, Shampoos and Conditioners. All products carry the Cruelty Free International symbol and come in packaging supplied by M&H Plastics. New from Kao, Inc. is KMS California Hair Play, a playable texture spray that November 2013 Spray 15 Hair Care
Spray November 2013
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