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breaks another attendance record... L7,000 attendees and unveiled innovations from 370 exhibitors perception with luxury.packaging, producing exceptional packaging and associating sensoryuxury packaging event Luxe Pack Monaco attracted more than in October. A record-breaking 7,022 visitors attended the show, Many exhibitors had saved launches for Luxe Pack Monaco, and a an increase of 10.5% over 2011. Fragrance & Cosmetics was the wealth of innovations, new products, applications and materials were largest sector represented among visitors, followed by Alcohol unveiled on the stands and in the Luxe Pack Innovation Forum area & Spirits, Delicatessen, Fashion Accessory, Jewelry & Watch, and workshops. The 2012 Luxe Pack In Green prize was awarded to Pharmacy-Health, Leather Goods, Tobacco, Writing Instruments, Favini for its Crush paper made with 15% of organic food waste. Table Art and Decoration. The show boasted a total of 52% foreign The next edition of Luxe Pack Monaco will take place once again visitors from 68 countries, with significant presences from the U.S., at the Grimaldi Forum from Oct.23–25. Luxe Pack Shanghai will be Russia and South America. held April 23–24 at the Shanghai International Convention Center Luxe Pack’s guest of honor Mary Lewis discussed design prin- and Luxe Pack New York will be held May 15–16 at the Metropoli- ciples she uses as a guide in her everyday work. First win the eye, tan Pavilion & Altman Building. Spray the heart and then the mind, she noted as a simple truth that she appreciates not only as a design principle but because that is the reality of life. It is how people buy and not just a marketing pitch. “Luxury has acquired a social conscience, a new morality and democracy. Beauty is no longer in the eye of the beholder; it comes from within,” she said. During the conference on “Luxury Packaging and Sustain- able Development—The New Alliance?,” experts in sustainable development and responsible luxury laid the groundwork for reviewing analyses, relevance, and specificity of a sustainable development initiative in the luxury sector. Certain luxe compa- nies have shown good sense in moving toward product packaging with eco-design. Other topics industry experts discussed during the show included designing packaging for a product to be sold online, understanding emerging luxury markets to better adapt Above: Marc Rosen, President, Marc Rosen Associates, moderated the “Innovation, sustainability, creativity: Buzzwords or Bywords?” panel discussion. Left to right: Tom Bosanquet, Co-found- er, Wrapology Group; Sumit Bhasin, Global Leader of Innovation, P&G Prestige; Rosen; Arlette Palo, VP Global Product Innovation, The Estee Lauder Cos.; and Henry Renella, VP for Global Package Development, The Estee Lauder Cos. 24 Spray January 2013


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