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DuPont utilized a Global Six Sigma project covering 15 locations, which included all manufacturing sites and 3rd parties where DuPont was responsible for the waste. The project was conducted in two phases: Phase 1 (2008–2010) 40% landfill reduction by 12/31/10 and Phase 2 (2011) achieve zero run rate, which was achieved by 12/31/11. According to its 2011 Sustainability Report, specialty chemicals manufacturer Croda achieved a 4.9% reduction in total Group energy consumption; 9.2% reduction in total Group water usage; and 42.9% reduction in total Group landfill waste. The company also increased its use of non-fossil fuels to 14.5%, with a target of 25% by 2015 and obtained in the region of 70% of its raw materials from natural sources. “It is no longer enough to strive to be successful in traditional financial terms, businesses have to realize that their responsibilities The Delaware Solid Waste Authority has recycling centers throughout the are broader,” says Steve Foots, Croda’s Group Chief Executive. to residents. Photo courtesy of http://www.dnrec.delaware.gov.state and accepts used aerosol cans for scrap metal recycling, at no charge Marketers do their part 4% reduction in greenhouse gas emissions by 2012. Internally, SC Johnson’s newest aerosol production line, which uses nitrogen it has set the goal of cutting non-hazardous waste by 3% and technology to manufacture Glade and Pledge aerosol products, has hazardous waste by 6% every year. reduced volatile organic compounds (VOCs) by approximately The Procter & Gamble Co. (P&G) and the U.S. Environmental six million pounds in its first year of operation, according to the Protection Agency (EPA) National Risk Management Research company. This is the equivalent of the greenhouse gas (GHG) Laboratory (NRMRL) signed a Cooperative Research & emissions from 1,600 passenger vehicles per year or the CO2 Development Agreement (CRADA) to develop new tools to emissions from 915,000 gallons of gasoline consumed, according optimize sustainability improvements in manufacturing facilities, to the company. and their associated supply chains. The improvements will According to Sherwin-Williams, it is “dedicated to the directly address the endpoints of P&G’s long-term environmental development of sustainable processes, products and activities that sustainability vision, including powering its plants with 100% are profitable, preserve natural resources and contribute to the well renewable energy; using 100% renewable materials for all its being of the communities we serve.” products and packaging; having zero consumer or manufacturing These goals are embodied in the company’s corporate waste going to landfills and designing products that maximize sustainability initiative, EcoVision. Embraced by employees resource conservation. The work under this 5-year CRADA will company-wide since 2006, it has reduced emissions levels by leverage P&G’s manufacturing and supply chain knowledge with 50%; its truck fleet has increased its miles-per-gallon due to fuel the EPA’s work on metrics to develop a modeling and assessment changes, efficient distribution routes and auxiliary power units. tool that can be used to assess future product design, material In a single year at its Cleveland, OH headquarters, the paints and sourcing and manufacturing options. finishes manufacturere recycled nearly 75 tons of paper and 1.5 Unilever reported that it was looking at creative ways of taking tons of plastic. Lights are turned off in facilities at night. back packaging materials for recycling—one example is the work At the corporate level, Sherwin-Williams is a partner with the the company is doing with the British Aerosol Manufacturer’s Dept. of Energy’s Save Energy Now program, pledging to reduce Association to encourage more aerosol collection and recycling energy intensity by 25% in 10 years. The company is also a among local authorities. member of the EPA’s Climate Leaders Program, committed to a British retailer Marks & Spencer (M&S) and Unilever have called for more creative thinking around alternative business models to influence Europeans stay committed below a 90% recycling rate since consumer behavior on waste reduction. to steel recycling According to APEAL, the last 20 During an online presentation, M&S’ head1997. of sustainable business, Mike Barry, and years have seen a threefold increase The Association of European Producers in packaging steel recycling thanks Unilever’s global packaging sustainability of Steel for Packaging (APEAL) released to a combination of steel’s natural director, Louis Lindenberg, said that the latest recycling figures for post- properties, well-established collection radical change was needed to drive more consumer steel packaging scrap, and recovery routes across Europe and sustainable consumption. announcing that 71% of steel packaging recognition for the resource gains of “We cannot carry on just trying to shift in Europe was recycled in 2010.  The recycling. more and more units of stuff,” said Barry. steel packaging industry is committed Additionally, The Steel for Packaging “We need a totally different approach to increasing recycling rates even community now has access to a new to consumption. In part, this will be further, focusing on metal packaging’s microsite, steelforpackaging.org, a technology fix, in part business and long-term objective of achieving a 80% designed by APEAL. The site has a clear government agreeing a common approach, recycling rate and zero metal can in design and is structured to highlight the but ultimately it will be getting people landfill by 2020 in Europe—far higher seven key supply chain benefits of Steel to think and behave differently about than current EU or national targets. for Packaging: Recycling, Performance, consumption.” Germany for example, which achieved a Use, Manufacturing, Efficiency, While acknowledging that consumer rate of 93.8% in 2011, has not dropped Versatility and Safety. waste was an “emotive issue,” Barry December 2012 Spray 19


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