SPRAYTechnology & Marketing Guest Commentary 6 Spray August 2013 Cynthia Hundley Publisher email@example.com Michael L. SanGiovanni Executive Editor firstname.lastname@example.org Ava Caridad Editor email@example.com Montfort A. Johnsen Technical Editor firstname.lastname@example.org Susan Carver Vice President, Administration email@example.com Doug Bacile National Sales Manager firstname.lastname@example.org Joy Cunningham Reader Service Coordinator email@example.com Circulation firstname.lastname@example.org Member: CAPCO Volume 24, No.8 August 2013 Copyright 2013 by Industry Publications, Inc. All rights reserved. No part may be reprinted without written permission from the Publisher. Spray Technology & Marketing (ISSN No. 1055-2340) is published monthly by Industry Publications, Inc. Address all correspondence for editorial, advertising and circulation departments to: 3621 Hill Road, Parsippany, NJ 07054 Phone: 973-331-9545 • Fax: 973-331-9547 Subscription inquiries: email@example.com Internet: www.spraytm.com Periodical postage paid at Parsippany, NJ and at additional mailing office. POSTMASTER: Send address changes to Spray Technology & Marketing, 3621 Hill Road, Parsippany, NJ 07054. Subscription rates: U.S. 1-year $50.00; Canada & Mexico 1-year $60.00. Airmail Rates to foreign countries: $130.00/yr. Single copies of current issues: $12.00. Directory Issue (Buyers Guide) $27.00 (includes shipping). Missing issues: Claims for missing issues must be made within three months of the date of the issue. Printed in the U.S.A. Industry Publications, Inc. also publishes Indoor Comfort Marketing The opinions expressed in this publication are not intended to be, nor should they be interpreted as, a replacement for professional, legal advice. A game changer... This month, Commentary is provided by guest editorialist, Don Farrell, VP of Spray Technology & Marketing’s parent company, Industry Publications, Inc. As a life-long soccer player and avid fan (I can’t pass two kids kicking a ball in their driveway without watching them for a few minutes) and a holder of a U. S. National Coaching License, I believe we have finally seen one of the best additions to my beloved sport since the invention of the synthetic ball. The Fédération Internationale de Football Association (FIFA), soccer’s worldwide governing body, has approved a vanishing on-field marker for referees to indicate the position of the ball and the required 10 yard (9.15m) buffer between the ball and any defensive player before the resumption of play with a free kick. What is so interesting about the vanishing marks is that they are applied using an aerosol package. Each referee wears a holster around his waist like a gunslinger of old and brandishes the aerosol can whenever he whistles for a direct kick anywhere near one of the goals. By quickly marking the proper position of the ball and then pacing-off ten yards for the defensive wall, the referee prevents the seemingly endless discussion of where the defensive wall should be and the even more frustrating practice of trying to move a group of complaining defenders behind an imaginary line…and then keep them there until the kick is taken. This results in a faster moving, freer flowing game. As an added benefit, the referee can maintain even more control over players in a sport where billion dollar clubs play billion dollar clubs, nations play nations and passions run very hot. I first saw the magical vanishing line while watching the Argentine league a number of years ago. It has taken some time to catch on due to the endless bureaucracies in other domestic leagues, national soccer federations and FIFA. A major breakthrough came when FIFA approved the aerosol marking for the first time in an international tournament during this summer’s Under 20 World Cup. In soccer, as in anything else, time is money. With it dominating the world of sport (there are 150,900 professional soccer teams in more than 200 countries) and also a major economic power in the world (the three most valuable sports franchises are soccer teams, valued collectively at over $10 billion according to Forbes), this innovation saves time, saves argument and ultimately saves money. Plus, it’s fun to watch the referee draw his aerosol can so play can continue. Vice President Industry Publications, Inc.
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