FIGURE 3: Auto interior cleaning products owned or purchased in past year, by age, March 2012. All 18-24 25-34 35-44 45-54 55-64 65+ Base: internet users aged 18+ with who own/lease a vehicle and clean interior themselves 1,642 221 306 304 309 264 238 % % % % % % % Purchased in past year: Dashboard/Interior wipes................35 44 44 41 36 30 12 Odor spray.............................................34 45 45 41 32 25 12 Shop cloths............................................26 38 33 29 22 20 14 Carpet cleaner......................................23 34 30 25 20 23 8 Leather cleaner.....................................23 24 30 27 22 21 11 Upholstery cleaner..............................18 22 24 19 16 16 11 Vinyl cleaner..........................................17 17 25 15 20 14 11 Fabric guard...........................................16 19 22 18 15 14 7 Small brush for interior cleaning...16 22 23 18 12 11 7 Polish for internal plastic trim.........14 18 20 15 15 10 5 Shop vac.................................................11 16 16 13 10 7 4 Car vac (small/handheld)..................11 19 16 11 7 7 5 Other.......................................................... 1 1 2 1 2 2 - None of the above..............................33 23 23 27 34 38 56 Source: Mintel or diesel engines. It contains no chlorinated solvents and meets current low VOC regulations. The cans for all three products are manufactured by DS Containers. Rust-Oleum Automotive’s LeakSeal Rubberized Coating fills and seals leaks and cracks, providing a flexible water-tight seal that prevents moisture penetration, rust and corrosion. The high-build formula was specifically developed to fill cracks, gaps and holes while maintaining flexibility, even with temperature changes and UV radiation. LeakSeal can be used on metal, vinyl, plastic, PVC, concrete and other surfaces year round. SPRAY CRC Industries proudly promotes motorsports The No. 82 CRC Brakleen BMW 328i, unveiled at Daytona International Speedway in 2012, is the result of a long-standing CRC/ BimmerWorld Racing partnership. The No. 82 entry has seen many podiums and even won the Grand-Am CTSCC inaugural race at Indianapolis Motor Speedway last season. Julie Williams, CRC Product Manager, observed that BimmerWorld is a perfect partner for promoting CRC Brakleen through the rigors of production-based endurance racing. “A partnership like ours allows our CRC brand message to come to life; something consumers can see, touch and get excited about brings a dimensionality to our brand that doesn’t otherwise exist,” explained Williams. For CRC Motorsports photos, race results and more, visit facebook.com/crcauto. Halston Pitman 2013 | MotorSportMedia Continued from page 17 36 Spray August 2013
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