Taking it Personally Ava Caridad Editorial Director 12 Spray April 2017 Beauty and personal care in the U.S. registered a healthy performance in recent years, according to market research firm Euromonitor International. The U.S. economy as a whole remained strong in 2015, with rising employment and falling fuel prices allowing consumers to spend more money on beauty and personal care products. In some categories, this increasing consumer confidence hurt retail sales as consumers opted to spend their money in salons or on other beauty services. In others, this stronger purchasing power prompted a shift from mass to premium products. Many brands are changing hands in beauty and personal care as the biggest players undergo major restructuring through mergers, acquisitions and spin-offs. Additionally, previously well-defined category boundaries are becoming increasingly blurred. Skin care products now often include sun protection while hair care products are also focusing on scalp health. Similarly, color cosmetics are incorporating ingredients which benefit skin health, following the example set by the growth of BB and CC creams. New products are not only breaking down category barriers but also blurring the division between the premium and mass segments, with “masstige” products becoming a growing area. For example, body mists, which provide an affordable alternative to traditional fragrances, helped spray deodorants to record strong double-digit current value growth in 2015. Body & Face Mintel Beauty & Personal Care announced “Active Beauty” as a key trend set to impact the global beauty and personal care industry in 2017. Consumers are being encouraged to exercise their bodies and brains, and beauty brands will formulate products to help them in their quest for health and fitness. “Health and wellness are increasingly talked about as integral parts of daily life from a physical and an emotional standpoint,” said Jane Henderson, Global President, Beauty & Personal Care Division at Mintel. “Now, companies and brands are positioned to better align themselves with this interest by innovating beauty and personal care products designed to meet the unique needs of active consumers.” Brands looking to capitalize on the “Active Beauty” trend should focus on product benefit claims, protection claims and ergonomic packaging. In 2017 and beyond, expect to see products that shield the hair and skin from exposure to pollution, ultraviolet (UV) and infrared (IR) light. Personal care trends toward active lifestyles, multi-tasking products and fresh scents. Ava Caridad Editorial Director
SprayApril 2017
To see the actual publication please follow the link above