Cosmoprof North America
Breaks Attendance Records
Business-to-business beauty event Cosmoprof North America
(CPNA), held July 9–11 at Mandalay Bay Convention
Center, Las Vegas, NV, once again saw record-breaking
exhibitor and attendee numbers. The event attracted 36,787
attendees (up 9% from 2016) and 1,278 exhibitors (up 9% from
2016), representing 45 countries.
Staying true to its mission of providing brand-building
resources, the event offered domestic and international business
development, giving insights and inspiration through education,
connecting to social media influencers and trade/consumer media
as well as through networking with the industry’s movers and
shakers, according to show organizers.
Trend-directional areas allowed buyers to get a pulse of
what is up-and-coming across different categories. Making a
return were Discover Beauty (retailers included Kohl’s and
Neiman Marcus), Discover Beauty Spotlights and Discover
Scent for specialty retail, along with Tones of Beauty for
multi-cultural beauty and Discover Green for organic beauty.
Here, key buyers participated in speed-dating meetings with
selected companies.
New to the show were Discover Green Leaf, where organic
beauty brands met with key specialty retailers and chain spas
focused on organic beauty; Discover Beauty Pro allowed
selected companies to meet with national distributors; and
Discover Pack, where suppliers covering various facets of the
supply chain were featured and guaranteed meetings with
companies such as Esteé Lauder Cos. and Sephora.
The Domestic Buyer Program included buyers from leading
retailers including Amazon and key national distributors. The TV
Shopping Auditions program took place live on the show floor,
giving exhibitors the chance to pitch their brands to buyers from
domestic channels HSN and QVC and international channels
HSE (Germany), QVC (Worldwide) and TV Shopping Network
(Australia). Before and throughout the event, participants also
had access to the free 1to1BeautyMatchmaking.com, a portal that
allowed attendees to connect directly with exhibitors of interest
online.
CPNA also hosted PBA Beauty Week with celebrity keynote
Earvin “Magic” Johnson and the North American Hairstyling
Award (NAHA); the Lifetime Achievement Award was given to
industry icon Sam Villa.
The next Cosmoprof North America edition will be July
29–31, 2018 at Mandalay Bay Convention Center. Spray
44 Spray September 2017