September 2016 Spray 15 household segments. Furthermore, the increased focus of governments on the recycling of used aerosol cans and preventing the use of F-gases as propellant in aerosols are compelling marketers to invest in new product development, boosting the overall aerosol market in the region. One aerosol can supplier indicated that there is a greater appetite for aerosol innovation in Europe, which has more shaped and embossed cans, as well as more innovative inks, finishes and lithography techniques. The Brexit vote was the main influencer in the British aerosol packaging market in July. Packaging suppliers interviewed by EUWIDPackaging. com said the most noticeable short-term impact of this historic referendum is to be found in the currency exchange rates. Can suppliers with plants in Britain are among those who currently stand to profit from the devaluation of the British pound. The currency exchange rates render the situation less favorable for European suppliers who cannot boast any production sites in Britain. Aluminum aerosol can production in the UK slowed noticeably in the first half of 2016, compared to the previous year, according to EUWID-Packaging. com. Suppliers of tinplate steel aerosol packaging were on the whole satisfied with business developments for the first six months of this year. For more on UK aerosol statistics, see the July 2016 issue of SPRAY. North America was the second largest market and accounted for 30.2% of global revenue in 2014, according to Grand View Research. It is expected to witness profitable growth over the forecast period on account of the growing automotive industry in the U.S. and Mexico. Increasing automotive production, mainly in Mexico, is expected to propel demand for paints and coatings, which will augment industry growth in the near future. Increasing focus towards new product developments in shaving cream and deodorant will create new opportunities for expansion of the aerosol industry globally. Growing demand for spray paints to enhance aesthetic values and reduce wastage is expected to be another key factor driving aerosol growth. Latin America is projected to witness significant volume gains at a CAGR of 4% from 2016 to 2024, owing to growing demand for hair care products, perfume and deodorants in Brazil and Argentina. Policies intended for infrastructure development coupled with increased automobile production in Argentina and Brazil is expected to have a positive impact on aerosol market growth. Aerosol bug sprays and insecticide volumes in South America are above average due to concern over the mosquito-borne Zika virus. One valve supplier SPRAY surveyed named Latin America as the region seeing the most growth in per capita aerosol consumption. Another indicated that, concerning metal substrate mix for aerosols in South America, it is about 50/50 tinplate and aluminum, with usage of each substrate mirroring Europe (personal care usually found in aluminum and more industrial products in tinplate). Per capita consumption of aerosols is very high in South America and Europe, where the aerosol can is well accepted by consumers. Many U.S. consumers still have negative connotations with aerosols, observed the supplier. Global trends… SPRAY spoke to several suppliers of aluminum and tinplate steel aerosol cans, aluminum slugs and valve/ actuators for a hands-on perspective of global trends in aerosol product development and marketing. Here’s an overview of what they told us: Premiumization There is a move towards packaging premiumization, in both developed and emerging markets. Attributes such as improved ergonomics, form and function are increasingly attractive. Compact sizes, such as those seen in compact aerosol AP/Deos, contribute to consumer “nomadism” (those who appreciate products preferably portable for their instrumental usevalue). Emerging markets enjoy smaller/ half-size products as a less expensive way to get the “brand experience.” Retailers such as Target are inspiring consumers to consider aesthetics in packaging in formerly overlooked areas of the home. From dish soap packaging to other product categories that might be considered stale by packaging design standards, many brands are receiving a face lift to change their shelf presence and consumer usage habits. Comet, for example, which has historically been in a “pressed cardboard shake can,” is now available in aluminum aerosol. Essentially, these product categories were seen before as functional, not personalized or part of a lifestyle image. As packaging options become more personalized and aesthetically pleasing, consumers will continue to evolve to Ball and Faultless Starch bring G3-HD two-piece tinplate can to market… Ball Corp. and new partner Faultless Starch/ Bon Ami Co. launched one of the first commercial applications of the new G3-HD twopiece tinplate can, which hit shelves in the U.S. in June. The recyclable G3-HD can has high definition, eight-color in-line graphics capability. Additionally, the high speed, coil-to-can process utilized by G3-HD accommodates sidewall thinning, so a variety of customers and products may benefit from lightweighting their can, explained Ball. “The creation of the G3-HD can is Ball’s single largest investment in aerosol innovation to date,” said Jim Peterson, Senior VP Ball Corp. and COO, Food & Aerosol Packaging. G3 is made from a “coil-to-can” manufacturing process, but it is not the first to hit the market, explained Peterson. “Drawn and ironed (D&I) aerosol is not new; what is new is the technology that converts our D&I cylinders into G3 aerosol can bodies. Ball has developed a high speed proprietary system to convert the bottom of the cylinder into an aerosol dome. This equipment was designed and built specifically for this process,” he explained. The benefits of drawing and ironing are that it creates a lighter weight and stronger can, according to Ball, who said it manufactures more than 105 billion drawn-andironed aluminum and steel beverage and food cans each year. With the launch of G3, it is now leveraging this technology in the aerosol market. The G3 cans are manufactured using Ball’s proprietary two-piece can-making process. Its new G3 production line is “mind blowing,” according to Peterson, and the development of this next generation manufacturing process took years. “Printing on metal cylinders is challenging of course, especially at the speeds of our manufacturing process,” said Peterson. “Over the decades we have pushed boundaries, and…printing on G3 leverages this expertise. One true benefit…is that Ball is printing G3 cans on a truly white basecoat, allowing our customers’ graphics to really pop.” “The future of G3 is exciting,” Peterson concluded. “With our ability to thin the wall much further than current cans, we offer a sustainable solution for cans that have a lower pressure requirement by the U.S. Dept. of Transportation. We anticipate expanding the total aerosol market by attracting marketers and products that will be new to the aerosol delivery system. We also hope to eventually introduce further innovative printing techniques such as metal finish, tactile inks or Matte & Gloss dual varnish. We are already contemplating adding additional sizes to further meet the needs of our customers.”
Spray September 2016
To see the actual publication please follow the link above