“Pan Aroma is one of our flagship ranges, which has expanded considerably in recent years to cover the extensive air freshener category,” said Amanda Lewis, Marketing Manager at 151 Products. “The new range of four-in-one sprays has been carefully developed in-house to meet an increasing need in the household market and we’re confident that the quality and price-point will prove to be popular among consumers and retailers alike.” The new Unstopables Air Refresher collection from Febreze complements the line of Downy laundry scent boosters released by Procter & Gamble under the same name in 2013. Promising to fill homes with the essence of luxury for up to six hours per use, Febreze Unstopables come in three fragrances: Fresh, Lush and Shimmer. EXAL supplied the cans. Sofsole Fresh Fogger from Implus Corp. absorbs and destroys odors in shoes, lockers, bags and other gear. The technically advanced formula deodorizes and kills odors caused by bacteria. The fast-acting product is suited to take along for use wherever odors lurk in a package featuring the Runway Locking Dual-Action Trigger accessory on VX valve, both from Aptar. Stop bugging me Insect repellent and insect killers for consumer use, including sprays and skin applicants, have seen strong industry growth from rising disposable income levels and the growth of pharmacies and drug stores, according to IBISworld. com. The industry’s overall product line will diversify as manufacturers introduce plant-based repellents to attract ecoconscious consumers and appeal to shifting consumer tastes. New on the market is Ortho Home Defense Dual-Action Bed Bug Killer, which kills tough bed bugs, along with fleas, ticks, ants and many other household and pet pests. The product can be sprayed onto seams and crevices of beds and furniture as well as along headboards and baseboards. Protection lasts two weeks between applications. For increased protection from accidental spraying, the product is dispensed by the Twist-to-Lock Vail accessory and VX valve from Aptar. Bayer Advanced Home Pest Insect Killer is an allpurpose continuous insect spray for indoor and outdoor use. It kills common pests in seconds, can be used as an outdoor barrier treatment and offers up to 12 months of indoor insect protection. The product comes in a can from DS Containers with an accessory from Aptar. Household care forecast While overall sales growth remains slow, the large and diverse household surface cleaner market holds opportunities for cleaning products that offer new ways to help consumers keep their homes clean and healthy as easily and efficiently as possible, according to Mintel. In addition, surface cleaner brands can grow sales by expanding their territory and making it easier to clean and disinfect a wider variety of surfaces at home and away. Natural, familiar ingredients and packaging that allows for easy dispensing could also help to encourage consumers to make housecleaning an even more frequent everyday routine. Spray Debut of sustainability summit for cleaning products The first-ever sustainability summit dedicated to cleaning products will take place Oct. 20–21 in Paris. The premier edition of the Sustainable Cleaning Products Summit will tackle the major technical and marketing challenges associated with “Green” home care products. The summit kicks off with a keynote from sustainable home care brand Ecover. Amarjit Sahota, Founder & President of Organic Monitor, will present the brands and ingredient firms. The Green formulations session will give an update on the growing array of Green ingredients available for home care product formulations. There will be workshops on Green surfactants and emulsifiers, as well as environmental impacts. Organic Monitor has launched the Sustainable Cleaning Products Summit to encourage sustainability in the cleaning care products industry, which appears to be lagging behind related industries. According to Sahota, “Home care brands have been slow to develop Green formulations and adopt standards compared to the personal care and food industries. By tackling the major technical and marketing issues in this premier edition, we hope brands will start cleaning up their formulations.” 16 Spray September 2015 Summit sustainable latest data on the European market for Green household cleaning products, including trends, developments, industry challenges and future projections. Other presentations will cover ethical retailing, Green consumer behavior and case studies from home care
Spray September 2015
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